LINE exceeds 300 Million users worldwide

26th November 2013 | By Mouseworld Now Correspondent |

New Delhi, India, November 26, 2013: LINE Corporation, owner and operator of the free call and messaging app LINE , has announced that user numbers for the app have exceeded 300 million worldwide.

Since launching on June 23, 2011, LINE has gained universal acceptance as a communication app with its rich voice and video calls, and sticker messaging features.

In addition to East Asia, where the app has already established a strong foothold, user numbers are also growing steadily in Hispanic regions such as Spain and Mexico. Currently, the company is focusing on the acquisition of new users in India, Turkey, and West European countries including France, Germany and Italy by conducting localized promotional activities and strengthening partnerships with local mobile network operators and device manufacturers. In India, where the smartphone market is expanding rapidly, the offering of localized content and stickers featuring local celebrities has allowed to LINE to achieve an impressive 10 million users only three months after officially entering the market. A total of 20 million users in the country is anticipated before the end of 2013.

The company’s global efforts have accelerated the pace of growth in user numbers, with 19 months taken to achieve the first 100 million users, 6 months for the next 100 million, and only 4 months between 200 million and 300 million users.

 

© Mouseworld Now News Service

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