rolls out TVC “Laddu”

29th January 2013 | By Mouseworld Now Correspondent |

New Delhi, India, January 29, 2013:, a online education space today has launched its TV Campaign named ‘Laddu’. The objective of the commercial is to make parents feel that it’s not right to put unnecessary pressure on kids. Instead, they must seek options that help kids enjoy the process of learning thus also helping them to achieve better results. The commercial emphasizes upon the behavior of parents who pressurize their kid to score more marks. The ‘laddu’ as a metaphor connotes “celebration” & “success” and this celebration travels from one kid to the other, and finally the Meritnation kid being the winner, gets to eat it.

Pavan Chauhan, Founder and CEO,, said, “The team at Meritnation believes that ‘good is not enough, when better is possible’. Our guiding philosophy has always been to develop learning solutions that serve as innovative and encouraging mechanisms to guide children towards effective learning.”

Draft FCB Ulka analyzed the category and deciphered that parents are not only interested in their kids’ studies but also in boasting about their intellect and showcasing kids as a reason for their pride. What parents try to achieve by putting pressure on kids can actually be accomplished in an easier way. anchors the learning needs of students
from Classes 1 to 12 with online videos, animations, study material and other online learning resources for students thus making education fun, interactive and engaging.

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