New ‘Commercial Break’ App for iPhone

2nd August 2013 | By Mouseworld Now Correspondent |

New Delhi, India, August 2, 2013: Commercial Break, the app that alerts TV viewers in real time when their TV program comes back from commercials, today announces a public beta starting in New York City. Commercial Break app, which uses Digital Signal Processing to automatically distinguish between TV advertisements and programs, is now available on 10 channels accessible to New York City residents: ABC, CBS, CNN, ESPN, ESPN2, FOX, NBC, TNT, TBS, USA.

Commercial Break cofounder and CEO Haim Kairy, said, ”The average American sees more than ten hours of commercials every week. Commercial Break is two Israelis’ attempt to help them take back that time. The idea came to me after channel-surfing one day: I realized that my cofounder, Eli Ben David, and I could apply our backgrounds in engineering and sound production to automate the tedious channel-flipping that we all do while waiting for our program to come back from commercials.”

 

© Mouseworld Now News Service

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