Radio Mirchi and ZeeQ tie up for Edutainment

3rd July 2013 | By Mouseworld Now Correspondent |

Mumbai, India, July 3, 2013: Radio Mirchi has partnered with ZeeQ in launching an innovative campaign beginning June 27, which will endeavor to educate and entertain you and your child. As a part of the campaign, people dressed up as Astronauts, Scientists and various other interesting characters will surprise the children by giving away prizes on answering simple questions at the ZeeQ kiosk in Terminal 1C of the domestic airport.

This event will offer an opportunity for children and parents to interact with ZeeQ through an array of fun and educational activities such as Jenga, Lego, Rubix cube, Rummikub, Mini Golf, Buzzer circuit game and puzzles. Keeping in line with ZeeQ’s focus on learning the fun way, these games are helpful in strengthening a child’s reasoning and analytical skills. The ZeeQ kiosk inside the airport will provide guidance for parents and children to enable learning skills.

Radio Mirchi, Subhadarshi Tripathy, Business Head of ZeeQ, said, “ZeeQ is India’s first edutainment channel for kids launched with an intention to make learning enjoyable. Through direct engagement with parents and children at the airport, we intend to create an experience for our audience about the ‘learning the fun way’ programming that our channel shows.”

Sarvmeet Oberoi, Head IP Business, ENIL, said, “We at radio mirchi always endeavor to provide our advertisers and consumers something that is exciting and engaging. With this innovative campaign we aim to provide ZeeQ’s edutainment message to children in our own mirchidaar style. We are delighted to partner with ZeeQ in this interesting initiative and look forward to many such associations in the future. We would also like to thank the Mumbai airport for their support.”

Vaibhav Tiwari, Spokesperson, GVK CSIA, said, Radio Mirchi’s campaign is very timely, given the fact that traveling parents are constantly on the lookout for ways and means to keep their children engaged  at the airport. I am confident that the young travelers would respond positively to this exciting initiative from Radio Mirchi while waiting for their flights.”


© Mouseworld Now News Service

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