Segoma Imaging Technologies to help Indian Diamontaires beat recessionary trends

15th December 2014 | By Mouseworld Now Correspondent |

Segoma Imaging Technologies-logoMumbai, 15th December, 2014: A new technology has changed the way diamond business is being carried out in the diamond hubs of Surat and Mumbai. Instead of inviting the buyers from abroad, the diamantaires have been sending replicas of articles to their potential importers. The new technology developed by Israeli entrepreneurs, photographs 3D images of diamonds for the display and sale of diamonds and sends them online to global buyers. This not only saves time and money but gives an opportunity to Indian diamantaires to increase their sales.

Litan Yahav, CEO , Segoma Imaging Technologies said “Our technology provides advanced photography services with innovative and unique technology that precisely and reliably demonstrates all the properties of a diamond – colour, clarity, transparency and cut – and provides a total visual impression as a substitute for a physical inspection,” said LitanYahav, co-founder and CEO of Israel-based Segoma imaging technologies.

Imagine a trader in the US and wanti¬¬¬¬¬¬ng to buy diamonds or studded jewellery from daimantaires in Surat or Mumbai and being told that he need not visit India personally. The diamantaires here could send him 3D images of the diamonds and jewellery that provide all the necessary information visually including colour, clarity, level of polish, cut and design intricacies. Israel-headquartered Segoma Imaging Technologies, which provides three dimension imaging solutions for diamond traders across the world, has set up a lab with 20 scanning machines in Bharat Diamond Bourse in Mumbai and photographs about 100 diamonds a day.

Yahav explained, “These are 360-degree photographs that are of high quality. The physical inspection of diamonds and jewellery is replaced by the photographs and travel to diamond centres like Surat and Mumbai is replaced by internet e-commerce platform.” Since the facility was set up in Mumbai, more than 4,00,000 stones and jewelry items have been photographed and $3 billion worth of stock has been sold.
More than 80 percent of global diamond cutting work takes place in India. The existence of middlemen in diamond trade is becoming an additional burden for diamond manufacturers and jewelry makers and, finally, affects consumer prices as well.Currently, the diamond industry in India is growing between 8 to 10 percent and employs over 13.5 million people for domestic and overseas trade.

Yahav added, “Due to the success in Mumbai and an increase in demand for its photography services, we are considering establishing a centre in Surat that will be a great addition to Segoma’s current locations.”

Our buyers do not come to India anymore. We are sending them 360-degree high resolution photographs for selection. They place the order online and the products are exported within a few days. This technology is amazing and has revolutionized the way we were doing business,” said a DTC sightholder company owner.

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