swanbay.tv forays into Indian mobile video content market

15th May 2014 | By Mouseworld Now Correspondent |

swanbay.tv-logoNew Delhi, May 15, 2014:  swanbay.tv, an international media and mobile campaign management company, has announced its entry in Indian market to serve the ever growing demand for premium video content on mobile devices. As the online video revolution and use of mobile devices have transformed the video viewing habits of users, one platform was required which can offer new opportunities for content owners, advertisers and at the same time fulfil the requirements of end users.

swanbay.tv will act as one stop platform for advertisers, content owners, mobile network operators and handset manufacturers. It will provide infotainment to consumers who are looking to enhance their viewing experience on-the-go and are expecting the same level of video quality on their high-end mobile devices and tablets as they’ve had on their traditional laptops or desktop PCs. It will also enable publishers to reach the growing audience that uses mobile devices to access information and hence assist in monetizing their content.

Amandeep Singh, Head of Marketing & Operations, swanbay.tv (India) said, “With different platforms for content distribution, it is crucial for video rights holders to get best value for their content by understanding their audience. We are certain that with our strong international base and the quality we provide, we will be able to woo the Indian audience by delivering the most entertaining content.

“We are offering excellent video content quality across sports, Bollywood, music, news and current affairs etc., available in an easy one-step deployment. Today, advertisers value a large network of engaged users centered on the content.swanbay.tv aims to stand out by working exclusively with content owners to enhance their content monetization,” he further adds.

To cater to the choices of sports enthusiasts, swanbay.tv has an exclusive partnership with English Premier League soccer clubs and presents premium content from the teams. It also offers exclusive lifestyle, Bollywood and music content for users who are looking for a dose of entertainment. With a mix of local, national and international content to choose from, swanbay.tv is set to meet the demands of customers from all walks of life.



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