Women key consumers of ‘value & budget’ hotels: Study

1st April 2014 | By Mouseworld Now Correspondent |

 

stayzilla.com-logoChennai, April 1st, 2014:  Stayzilla.com, a leading online hotel reservation portal in the value & budget’ segment, has revealed some interesting findings on ‘travel patterns of women focused on the value & budget segment’ in a market study.

The study is based on data collected from 80,000 users (male & female),
making online bookings in the ‘value and budget’ segment from
Stayzilla.com’s enormous network of 8000+ hotels across 1000 towns and
cities in India. The study has been conducted across the 8 cities of
Chennai, Bangalore, NCR, Mumbai, Kolkata, Hyderabad, Pune and Ahmedabad.

This study, an analysis of bookings made from February 2013 to February
2014, covers 3 target segments – women travelling alone,
women travelling in groups (of women), and women making booking decisions
for their families/peers.

‘Value and budget category’ refers to room charges ranging from Rs 500 to Rs 3500 per night.
The Stayzilla.com Market study found that 13% of its travellers in the ‘value
and budget’ segment are women. The number has doubled over the last one
year. In addition, amongst the women travel segment, there is an increased propensity for repeat travel. Almost 40% of the women
traveller booking volume is found to be repeat customers.
Women prefer ‘value and budget’ hotel options while travelling to
tier 1 cities which include Chennai, Bangalore, Mumbai, Delhi, Hyderabad
and Kolkata. The top three cities that are popular destinations among women
travellers, in the ‘value and budget’ segment, are Chennai, Bangalore &
Hyderabad.

Leisure travel is found to top the list contributing to 60% of overall online
bookings in the ‘value and budget’ segment by women. This is followed by Business
travel (25%) and Religious trips (15%). 70% of women travelling on leisure generally travel in groups, while 30% prefer to travel solo.
Security and furnishings are top criteria for women making hotel
bookings in this category. Women prefer to book hotels that are centrally
located indicating their concern for security. They are also keen on key facilities/offerings such as kitchenette, laundry, breakfast, etc.

Stayzilla.com CEO & Founder Yogendra Vasupal said, “For the last eight years, Stayzilla.com has had a dedicated focus on the ‘value & budget’ segment. We are delighted to note this increasing acceptance of this category and the growing consumption of our services among women travellers. We are confident that these trends will only get stronger over the next few years, and are gearing up to provide more customized offerings for this target market.”

Stayzilla.com offers online hotel booking services across 1000+ tier 1, 2 & 3 towns and cities, covering a network of 8000+ hotels.

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