Yatra launches E-Gift Card Program with QwikCilver

30th November 2013 | By Mouseworld Now Correspondent |

New Delhi, India, November 30, 2013: Yatra.com has launched E-gift cards in collaboration with Qwikcilver, a player of Gift card category. The E-gift card will facilitate the customers to make travel reservations and gift holiday packages to their dear ones in just a couple of clicks.

This partnership between QwikCilver and Yatra.com is a good association that will drive the gifting category for travel and tourism fans in India. Qwikcilver has a longstanding association with close to 100 leading brands of the country and are currently growing at 300 percent year on year while expanding across industries.

The Yatra.com gift cards can be exclusively personalized as per the customer’s need and occasion. These E-gift cards are available in denominations varying from Rs. 1000 to Rs. 10,000 and more. Gift cards are the ideal new-age gifts for birthdays, weddings, anniversaries and even employees that conform to every pocket size.

President of Yatra.com Sharat Dhall said, “The Yatra Gift Card program is being launched to enable our strong base of consumers to gift our wide range of flights, hotels and holidays to their friends and dear ones. The gifting segment in India is a strategically significant category that will further enhance our brand’s customer experience. We are targeting 10% of our revenue to come in from the Yatra Gift Card portfolio within the next three years. We are launching this in partnership with QwikCilver, who are pioneers in the Gift Card category in India with an extremely robust platform.”

Co-Founder and Chief Marketing Officer of QwikCilver Pratap TP said, “It is exciting to partner with Yatra.com for the strategic Gifting segment as both the travel industry and the gift card segment are burgeoning at a steady pace. The digital E-gift cards on our GiftBig.com Gift card portal provides a cutting edge solution to the conventional travel booking process. Gifting smiles has always been a priority for us at Qwikcilver and gifting recreational holidays will soon become the preferred gifting option.”

QwikCilver has long-term strategic partnerships with India’s leading brands and retailers such as Tata – Trent, Titan, Aditya Birla Nuvo, Reliance Brands, Cafe Coffee Day, Shoppers Stop, HUL-Bru Cafe, Landmark, Lifestyle, Starbazaar, Westside, Flipkart, Makemytrip, Microsoft, Yahoo, Intel, Satya Paul, Peter England, Van Heusen, Allen Solly, Louis Philippe, Arvind Brands, TTK Prestige, Raymond, Celio, Hidesign, Holii, Puma, Calvin Klein, French Connection, Arrow, William Penn, Pavers England, Sapna Book House, Fastrack, PVR Cinemas, Helios, Starmark, Titan Eye Plus, Viveks, YLG, O2Spa, Mast Kalandar, Babyoye, Yepme, and Printo among others.


© Mouseworld Now News Service

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