89% People Positive About Benefits of Automation in Workplace: Adobe Study
New Delhi, India, February 18, 2017 — Adobe (Nasdaq: ADBE) has released the findings of its Digital Insights report into the Future of Work (FOW), revealing that people are open to man and machine collaboration for work benefits.
Based on over 3 million FOW related social mentions across several digital platforms including Twitter, News, Blogs and Forums from 2016 to 2017, the “Future of Work” report concludes that contrary to popular belief, 89% of people are positive about the role robots can play in helping them in the workplace, rather than taking away jobs. The Adobe study’s social analysis features regions including the USA, UK, India and Australia.
The “Future of Work” report stressess that automation mentions have doubled year-on-year (YoY), with a 70% YoY increase in the average daily mentions of robots and jobs. Despite some concern around the impact of automation in the workplace, the report notes that there is a great amount of positive sentiment towards it, with people demonstrating positive commentary around how automation can undertake mundane tasks, and allow them to focus on creative and strategic responsibilities that matter most to them and their careers. Topics such as machine learning and artificial intelligence were most popular on social conversations related to automation.
“The power of technology has had a positive impact on all aspects of our lives, and the tremendous value it delivers in the workplace has been no different. The Future of Work looks promising, as robotics and automation gear up to enable employees to be more productive and creative in their roles. The Adobe Digital Insights report reiterates the importance of workplaces embracing the benefits of digital transformation as the technology revolution advances,” said Abdul Jaleel, Vice President, People Resources India, Adobe.
Apart from the technology aspect, where conversations around automated processes are gaining traction, the FOW study also revealed other related topics such as People Analytics, Work Environment and Transportation that are trending and form common conversations around the future of work.