Adobe announces new release of Adobe Digital Publishing Suite (DPS)

16th June 2014 | By Mouseworld Now Correspondent |

adobe-logoNew Delhi, 16th June, 2014: Adobe has announced a major new release of Adobe Digital Publishing Suite (DPS), which includes innovations in sales enablement and content marketing functionality, among other new features. The new release extends DPS’ capabilities as a critical, enterprise mobile app publishing platform for sales- and marketing-driven organizations that wish to use apps as part of their mobile marketing strategy. In addition, Adobe announced DPS is the only publishing platform supported on Samsung’s new magazine service, Papergarden, on the just announced Samsung Galaxy Tab S tablet devices.

New enterprise APIs enable DPS to be integrated with leading CRM platforms including Salesforce1 Sales Cloud. Documenting and tracking content shown to customers during the sales cycle is critical to successful sales outcomes, but can be cumbersome and time consuming. Connecting DPS to CRM platforms enables automatic tracking of content shared during a customer meeting from a DPS sales enablement app and records it directly in a CRM solution. By matching recorded content data with other customer information contained in the CRM system such as product interest, customer requirements and opportunity size, companies can more effectively target marketing and sales communications.

“An enterprise agreement between a sales organization and a customer can take six to 12 months to close, depending on complexity of the solution and deal size. We are seeing savvy CMOs invest in sophisticated CRM, CMS and other marketing automation technologies to accelerate the pipeline and close deals faster,” said Nick Bogaty, head of digital publishing, Adobe. “At Adobe we are continuing to find ways that enable marketing and sales organizations to succeed through solutions such as DPS by giving them tools and technologies to more effectively market, sell and service their customers.”

Additional new features of the new DPS include Improved mobile content experiences, Deeper audience targeting;  Enhanced in-app promotional capabilities; and broad reach of content across leading mobile devices.

Adobe is also announcing support for the Samsung magazine service, Papergarden. This new marketplace will be installed on the upcoming Samsung Galaxy Tab S tablet devices and fully leverages the capabilities of the DPS Native Android Viewer. Within the Papergarden app, users willhave access to a rich array of magazines from leading publishers such as Condé Nast, Hearst Magazines and Wenner Media rendered with DPS, and the ability to see a list of publications to which they currently subscribe. Through tight integration between the Papergarden app and DPS, the purchase experience is simple and intuitive, allowing readers to fully preview and immediately purchase single issues or subscriptions without having to first install the magazine app from the Papergarden service.

“Samsung is excited to have partnered with Adobe to use Adobe Digital Publishing Suite to build the new Papergarden application. Samsung’s new magazine service, Papergarden, enables users to view a wide range of top-tier magazine titles exactly as the photographers intended, reproducing colors just as vividly and accurately as the print versions,” said Daniel Park, senior vice president of Samsung Electronics’ Media Solution Center. “Papergarden is tightly integrated with the robust DPS native Android Viewer and strives to deliver a highly engaging service that will delight Samsung Galaxy users in its purchase simplicity and interactive content experience with an optimized viewing environment for interactive digital magazines.”

Availability

The new release of Adobe Digital Publishing Suite is now available on a worldwide basis.

 

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