Adobe launches digital advertising platform Adobe Media Optimizer

16th May 2014 | By Mouseworld Now Correspondent |

adobe-logoNew Delhi, May 15, 2014: Adobe Summit EMEA, The Digital Marketing Conference — Adobe (NASDAQ: ADBE) has launched its new Adobe Media Optimizer, an advanced digital advertising platform. The latest innovations increase performance by up to 25 percent through new, predictive modeling algorithms that accurately forecast and optimize campaigns across search, social and display channels. The completely redesigned user interface maximizes marketer efficiency through simplified campaign management, innovative data visualizations, and controls that implement campaign adjustments within seconds.

 

“Accurately predicting campaign performance across desktops and mobile platforms is imperative for optimal success in the programmatic ad market,” said Justin Merickel, senior director of Advertising Solutions, Adobe. ”Adobe Media Optimizer is the first solution in the industry to truly pioneer algorithmic optimization. By capitalizing on big data, customers can accurately predict campaign outcomes for maximum return on their investment.”

 

 

Keith Nichols, Global Digital Marketing & Mobility, Thermo Fisher Scientific, said, “We’ve seen huge performance gains with Adobe Media Optimizer and its integration with Adobe Analytics. Media Optimizer’s predictive modeling capabilities have improved our campaign ROI by 78% and the solution provides accurate forecasts to help us run more effective digital marketing programs.”

 

 

Integration with Adobe Marketing Cloud enhances Adobe Media Optimizer’s value with data management, collaboration tools, single sign-on, tag management, and seamless segment sharing to make customers more successful. Major new features in Media Optimizer are available immediately and include Next-Generation Predictive Modeling Algorithms, Unified Campaign Analysis, Extended Audience Reach, Real-Time Campaign Management, and  Retail Advertising Optimization.

 

 

 

“Adobe Media Optimizer enables us to readily evaluate and improve how each channel is performing. With that information, we can fine-tune our channel mix and invest appropriately in each for the best possible return on ad spend (ROAS). Additionally, the unified analysis and holistic insight into our campaigns using the integration between Adobe Media Optimizer and Adobe Analytics has recently contributed to an 11 percent uplift in search campaign performance,” said Christopher Jowsey, senior manager of Web Ecommerce, Lenovo.

 

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