Adobe Social now supports Flickr, Foursquare, Instagram and LinkedIn
New Delhi, India, July 18, 2013: Adobe Systems Incorporated today announced the availability of the all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. Adobe Social is the first solution specifically designed to leverage the new Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device. Adobe Social, a key element of Adobe Marketing Cloud, enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and business results.
The announcement was made during the 2013 Adobe Digital Marketing Symposium in Singapore; a Symposium was also held in Sydney, Australia, on Tuesday.
Bill Ingram, vice president of product management, Digital Marketing, Adobe, said, “Today’s social marketers are challenged to validate their social spend. Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy in a highly visual format.”
Adobe’s senior vice president and general manager, Digital Marketing, Brad Rencher, is travelling in Asia this week to attend the Symposiums in Sydney and Singapore.
New Social Platforms Supported
On a daily basis, social marketers attempt to listen to the vast amounts of available social data, use that data to publish compelling content and then create better digital experiences for their audience. At the same time, they look to foster two-way conversations with customers and prospects to nurture these relationships. And they need to do all of this across an ever-growing number of social platforms.
With that in mind, Adobe Social is now integrated with Flickr, Foursquare and Instagram, which complement existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube, and many more to offer the most comprehensive understanding of social conversations, consumer behavior, and real-time trends. The addition of Foursquare is unique as Adobe Social is the first to capitalize on the social network’s exclusive partnership with leading data provider, Gnip, to leverage the full fire hoseof Foursquare’s check-in data. Access to local-mobile data will help social marketers understand the movement in customer check-ins, the competitive landscape, and how localized marketing initiatives align with specific venue check-in data.
Adobe Social is also adding the ability to publish content to and analyze metrics associated with LinkedIn Company Pages and Groups, features that will support relationship-building on this critical professional network. The addition of these new platforms increases Adobe’s consumer touch-points, enabling social marketers to scale across the enterprise and build a more complete understanding of the consumer.
Adobe Social is available immediately. Visit http://www.adobe.com/
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