Adobe Study finds strong correlation between employability and creativity

1st April 2014 | By Mouseworld Now Correspondent |

IndiaKuala Lumpur, Malaysia, 1st April, 2014: At the ongoing 9th annual Adobe Education Leadership Forum in Kuala Lumpur, Malaysia, Adobe today unveiled the findings of its‘Education, Creativity and Employability’ study. The Adobe study covered 1533 educators representing 13 countries across Asia Pacific with an aim to gauge the importance of creativity in education and its role in building a digitally able workforce.

The Adobe study revealed some interesting points on the ubiquity of creativity in the classroom. Educators across Asia Pacific were unanimous in their agreement that creative expression is a must for all students regardless of their stream of study. An overwhelming 97 percent of respondents feel that creative tools help students to better grasp theoretical concepts and enhance their overall understanding in the classroom.

This year’s study also revealed the growing awareness among educators that basic digital media skills are an essential requirement for the 21st century workforce with 58 percentstrongly agreeing to this statement. Further, 47percent of respondents agreed that students proficient in digital media skills have a better chance of being recruited, giving them a competitive edge over their less skilled counterparts.

However, the study also highlighted the gaps in the current education system as 87 percent noted that it does not place enough emphasis on creative expression. This clearly implies that students are not gaining the necessary skills required for the modern workplace.

Peter McAlpine, Senior Director, Education, Adobe Asia Pacific, said, “Today we understand that the convergence of academic and creative competencies is helping create new opportunities for a whole new digital workforce. However, as the study highlights, our challenge now is to bridge the gap that currently exists in our education system and to bring the two closer. It’s time for us as educators to come together and define how to enable this shift,ensuring that students are not only equipped to be consumers of digital content but also to be creators of that content.”

Country vs. Country across Asia Pacific

When compared for their responses across a variety of parameters, more educators in Australiaand South Korea indicated that there is a gap in the current education system when it comes to integrating creativity into academics. However, while respondents in Australia seem convinced about the role of creative tools and the importance of digital media skills, South Korean respondents were not as strongly convinced about these aspects.Educators in countries of Southeast Asia are not as negative about the ability of current education systems to integrate creativity into classroom instruction.

Indian educators strongly support the need for both creative expression in the classroom as well as the use of creative tools to clarify concepts, with 71% vouching for creative expression and 70% stressing on the use of creative tools to clarify concepts.

Educators from Greater China and South Korea are not as strongly supportive as the rest of APAC on the need for basic digital media skills in the workforce, pointing to some cultural differences when it comes to job market expectations. The grid below provides the details:

The study on‘Education, Creativity and Employability ’ is based on an extensive survey of educators across Asia Pacific covering 13 countries (Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam). The Internet-based survey was carried out from7th March to 18th March, 2014. The profile of respondents included educators in the K-12 and higher education segment.

The Adobe Education Leadership Forum is Adobe’s flagship education thought leadership event in Asia Pacific.

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