Adobe unveils Dynamic Tag Management for Adobe Marketing Cloud

19th September 2013 | By Mouseworld Now Correspondent |

AdobeMumbai, India, September 19, 2013:  Adobe today unveiled a new dynamic tag management capability for Adobe Marketing Cloud that speeds up the process for tagging content across Web properties. It integrates existing Adobe tag management capabilities with market-leading technology from the recent acquisition of Satellite technology. The new functionality provides marketers tremendous flexibility and control to quickly implement digital marketing strategies. Dynamic tag management supports both Adobe and non-Adobe tags.

John Mellor, vice president of strategy and business development, Adobe, said, “As marketing tools become more sophisticated, the technical aspects of installing and managing them can grow considerably. With dynamic tag management, we are making marketers’ day-to-day work easier and more effective by removing the pain from tagging content to be measured and optimized across industry solutions.”

Dynamic tag management solves standard tag management problems such as code deployment, data management, and rule building. It also provides an intuitive capability that maps these activities directly to tailored marketing scenarios and user experiences.

Dynamic tag management doesn’t simply manage tags, it includes logic that determines what action should be taken on a page to measures the right data about a particular interaction.

Currently, It is available to all Adobe Marketing Cloud customers, in the future dynamic tag management will be extended to marketers using any digital marketing platform.

 

© Mouseworld Now News Service

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