Airtel launches ‘Re 1 Entertainment Store’ for its mobile customers

17th August 2013 | By Mouseworld Now Correspondent |

small airtelNew Delhi, India, August 17, 2013: Bharti Airtel, a leading global telecom services provider with operations in 20 countries across Asia and Africa, has launched its virtual ‘Re 1 Entertainment Store’ which offers a wide range of exciting mobile content (including music, videos, games and photos) and internet browsing offers – all at Re 1 only. Airtel mobile customers can now dial 56789 from their phones to visit the ‘Re 1 Entertainment Store’ and get started. The store is compatible with over 5,500 mobile devices including feature phones.

The launch of the ‘Re 1 Entertainment Store’ by Airtel follows the tremendous success seen by its ‘Re 1 video downloads’ campaign rolled out by the company earlier in April this year. With these initiatives, Airtel continues to leverage the affordable ‘Re 1’ tag to simplify data services for its customers and encourage the mobile internet experience among first-time users across India.

To promote the rollout of ‘Re 1 Entertainment Store’, Airtel has also launched a high-decibel campaign comprising of 4 TV commercials. Supporting the TV campaign will be an exciting mix of outdoor and digital promotional legs.

 

© Mouseworld Now News Service

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