Amazon Alexa Now Can Converse in Hindi or Hinglish

24th September 2019 | By Mouseworld Now Correspondent |


New Delhi, 18th September, 2019: Bringing Conversational AI closer to the Hindi-speaking population in India, Amazon on Wednesday brought Hindi and Hinglish capabilities to its voice assistant Alexa on the Echo family of voice-controlled smart speakers. Alexa will now support interactions in Hindi or Hinglish.

All one needs to do is to ask Alexa, “Alexa, help me set up Hindi.” and one would switch to Hindi. Existing Echo customers in India can change their device language to Hindi via language options on the Alexa app. Echo Show users can access the settings section to change the language.

Now, Alexa understands commands such as “Bollywood ke latest gane sunao“, “cricket score batao“, “sher ki aawaaz sunao“, or “Alexa, apne baare mei batao“.

Rohit Prasad, Vice President, and Head Scientist, Alexa AI, Amazon, said, ”We are thrilled to bring a suite of AI advances in multi-lingual understanding so that customers can interact with Alexa in different regional variants of colloquial Hindi. We are grateful to Indian customers who contributed to Hindi development through the Cleo skill.”

“We look forward to Alexa delighting our Hindi-speaking customers and working with developers in India to invent many more Hindi skills,” added Prasad.
According to the International Data Corporation (IDC), Amazon Echo led the Indian smart speakers market with a 59 per cent share in 2018, followed by Google Home with 39 per cent unit share.

Debuting in India in 2017, Alexa has come a long way. Until now, Alexa was able to understand and pronounce names of popular places, names, songs and more in languages such as Hindi, Tamil, Telugu, Marathi and Punjabi. The new update will enable Alexa to respond to customers speaking in Hindi or Hinglish, in multiple contexts and varied regional accents and dialects. Customers can now ask Alexa for diverse Hindi content such as jokes, shayaris, games, Kabir ke dohePanchatantra stories, Bollywood dialogues, more than 500 Alexa skills, and even Hindi spellings of words.


Puneesh Kumar, Country Manager for Alexa Experiences and Devices, Amazon India, stated, “With today’s launch, you will notice that Alexa has become more local. Alexa will not only understand and respond in Hindi or Hinglish but, is also armed with a lot of knowledge about topics that interest users in the country ranging from local information to music, and from Bollywood to cricket.”

Customers will also be able to speak to Alexa in Hindi and English without having to change the language settings. The company has already put thousands of developers on work to start building Alexa skills with a Hindi flavour.

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