ASUS launches ZenFone in India
New Delhi, April 23, 2015 — ASUS CEO Jerry Shen today unveiled ASUS ZenFone 2 in India at the Experience 2Morrow press event in Gurgaon. Bollywood star Saif Ali Khan, the renowned photographer Dabboo Ratnani and the celebrated singer Aditi Singh Sharma were also present for the launch.
The highly-anticipated ZenFone 2 builds on the enthusiastic reception and success of the first-generation ZenFone in India, and features a stunning new Zen-inspired design, uncompromising performance, and a premium user experience to bring a new level of empowering luxury to consumers. “We are incredibly excited to bring ZenFone 2 to consumers in India,” said Mr. Shen. “ASUS believes that the best technology should be used by a mass audience, and we have drawn on our core competence to deliver beautiful design and unprecedented performance in an empowering luxury for everyone to enjoy. Since its launch last year, ZenFone has been beloved by consumers and has won 238 awards worldwide.
Debjani Ghosh, Vice President Sales & Marketing Group, Managing Director, South Asia joined Mr. Shen onstage in celebration of the long term partnership of innovation between Asus and Intel. “We’re extremely proud to come together with Asus during the month in which we’re celebrating 50 years of Moore’s law to launch the Zenfone2, a product which has pushed the envelope on innovation yet again to deliver unprecedented performance. With the ZenFone 2, ASUS is giving consumers a great mobile experience in a sleek form factor, combining the 64-bit Intel® Atom™ Processor with Intel’s LTE-Advanced Intel XMM 7260 solution. Intel Co-founder Gordon Moore strongly believes that what can be done, can be outdone and that’s what Intel and Asus have done with the ZenFone 2.”
Amitesh Jha, VP – Retail, Flipkart said, “Asus is one of the leading players in the new-age mobile tech world. They are recognized for their best-in-class technology and innovative products. We are thrilled to take ahead this partnership with the announcement of their latest product—the Zenfone 2 on Flipkart.”
Also making an appearance at the event was renowned digital artist and Instagram sensation, Robert Jahns, who spoke about his experience using the ZenFone 2 PixelMaster camera and shared some of the incredible images he captured with it. Mr. Jahns also endorsed See What Others Can’t See, a global photography campaign designed to showcase the advantages of the ZenFone 2 PixelMaster camera technology.
Winner of a 2015 iF Design Award, the new ZenFone 2 models feature premium design together with incredible specifications and features at compelling prices. ZenFone 2 has a luxurious metallic hairline finish and is just 3.9mm at its thinnest edges, giving it an incredibly slim profile. With a remarkable 72% screen-to-body ratio, ZenFone 2 packs a gorgeous 5.5-inch screen into a compact body similar in size to most 5-inch smartphones.
Designed for comfort and easy one-handed use, ZenFone 2 features an ergonomically curved rear cover with an intuitive button that functions as the volume control as well as the camera shutter button when snapping selfies.
ASUS ZenFone 2 comes with the Android 5.0 Lollipop — the latest, 64-bit mobile operating system — and ASUS ZenUI 2.0 to deliver the ultimate user experience.
ASUS ZenFone 2 comes with 13MP rear-facing and 5MP front-facing PixelMaster cameras for capturing great-looking, high-quality photos and videos in any situation. The latest PixelMaster 2.0 technology features a wide range of enhancements, including Low Light mode on both the rear and front cameras, allowing users to capture up to 400% brighter photos and videos at night or in dimly lit scenes. When a flash is preferred, ZenFone 2 is equipped with a Real Tone Dual LED flash to ensure warm skin tones and natural colors.
The camera also features an enhanced HDR mode and a blue glass infrared filter, making ZenFone 2 one of the best smartphones for capturing challenging backlit scenes, such as sunset portraits. The camera’s zero shutter lag lets users take photos instantly, helping them capture those precious moments that can pass in the blink of an eye.
ZenFone 2’s 5MP front-facing camera features a wide, 85-degree field of view perfectly engineered for taking selfies. Built-in real-time beautification makes taking selfies even more fun. When taking a selfie with a group of friends, or including scenery in the shot, ZenUI Selfie Panorama mode lets users capture panoramic selfies with up to a 140-degree field of view.
For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual mode offers users a DSLR-like experience right on their smartphone.