Canon EOS 5D Mark IV launched at Rs 2,54,995
New Delhi, 26 Aug, 2016: Canon India has officially launched their EOS 5D Mark IV camera in India following its global announcement yesterday. The highlight of the Canon EOS 5D Mark IV is its 4K recording, which makes it the first 5D range targeting video professionals.
Building upon the success of EOS 5D Mark III, Canon EOS 5D Mark IV aligns itself with the capabilities of EOS 1D-X Mark II. The EOS 5D Mark IV features a 30.4 megapixel full frame image sensor. The camera comes with standard ISO setting of 100-32000, which is expandable to ISO 50-102,400.
The camera gets a speed bump in terms of shooting with 7fps continuous shooting speed. EOS 5D Mark IV will help photographers to get dual pixel image sensor, which captures light individually – translating into better image reproduction. Canon EOS 5D Mark IV now records 4K videos at 30fps and supports image extract from the high-resolution video. A great feature that will appeal to wedding photographers who adored the EOS 5D Mark III camera for the past couple of years.
Canon EOS 5D Mark IV is powered by Digic 6+ image processor with enhanced noise isolation and low-light shooting algorithm. The processor adds an in-camera digital lens optimiser for JPEG processing and colour correction. The camera comes with the same 3.2-inch touchscreen as the 5D Mark III but improves on the resolution with 1.62 million dots.
The Canon EOS 5D Mark IV aims to help Canon India attain 50 per cent market share in the DSLR segment. The company also plans to expand its retail presence with new Canon Image squares coming up across Indian cities.
Responding to a question of this correspondent, Canon India President and CEO Kazutada Kobayashi said, “With EOS 5D Mark IV, Canon has improved on Mark III and enables it as entry level video camera for videographers. The camera is being aimed at documentary and sports photographers.”
“Canon plans to expand its retail presence to 400 image squares by the end of 2019,” he added.
Canon EOS 5D Mark IV body only is priced at Rs 2,54,995. The product will be made available from 8th September 2016.