Canon strengthens its foothold in Kerala, introduces DreamLabo 5000

29th August 2014 | By Mouseworld Now Correspondent |

canonKochi, August 29th, 2014: Canon India, a leading digital imaging company, has strengthened its toehold in Digital Photo Printing by introducing its product DreamLabo 5000, a commercial inkjet printer in the city of Kochi, Kerala. The move will help to further reinforce Canon’s presence in the South-Asian market.

The press announcement event was attended by Takao Hada, Group Executive, Commercial Inkjet Product Group, Canon Inc. Tokyo, Kensaku Konishi, President & CEO, Canon South & South East Asia, Kazutada Kobayashi, President & CEO, Canon India Pvt. Ltd. and Dr. Alok Bharadwaj, Executive Vice President, Canon India Pvt. Ltd. along with E.M. Wilson and E.N. Vinod of Edathadan Digital Press, Kochi.

Delivering a new standard of combined photo and text quality coupled with high productivity, DreamLabo 5000 provides a high quality alternative to the traditional silver halide technology. In addition, the premium quality printing offers both the production photo and the small batch print-on-demand (POD) markets substantial new revenue streams.

Speaking to the press, Kazutada Kobayashi, President & CEO, Canon India, said, “We are delighted to introduce the DreamLabo 5000 in Kochi. After its grand success in Bangalore, this was a natural step towards expansion. The DreamLabo 5000 is a robust product that aims to revolutionize wedding photography in India. A marriage in the family is an important occasion where everything from invitations, venue and décor to food is planned meticulously. Finally there is a product that would ensure to keep the memories as vibrant and fresh for years to come. With this product, we hope to fulfil a cherished dream for the entire family and are confident that it would carve a niche for itself in the market.”

Edathadan Digital Press, a premium photo lab is the first to purchase and install DreamLabo 5000 in Kochi. This association will go a long way in strengthening Canon’s presence in the industry and digitizing the INR 3300 crore. Commercial photo printing market in India. Edathadan Digital Press will position the premium print version as HD prints.

Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “Over the years, photo capturing technology has grown by leaps and bounds. In order to keep up with these advances, India is undergoing a massive transition from the conventional analogue and silver halide technology to digital photo printing. In fact, out of the Rs. 3300 crore commercial photo printing market in India, nearly 20% percent is digital, which is about Rs. 700 crore. With growing customer expectation, there is an enormous scope for creating value in this space. DreamLabo 5000 serves to do exactly this. Since the lion’s share of India’s multi crore commercial photography print industry comes from wedding and travel photography, DreamLabo 5000 specifically targets the needs of these professional photographers. We have got extremely encouraging feedback from Bangalore and hope to replicate the same success in Kochi.”

“Canon is looking at capturing 10% of digital photo album print space in India in the next three years. South India, especially Kerala will be a big driver towards this goal,” added Dr Bhardwaj.

Canon offers a wide range of high quality imaging products for home as well as entrepreneurial use. From digital cameras for amateur and professional photographers, to home-use printers designed to easily create stunning photo prints, Canon provides end-to-end services to all its customers. This also includes digital multifunction printers for enterprises to address all their document management solutions. Additionally, in order to satisfy the exacting needs of industry professionals, the company has launched high-performance professional-model photo printers, large-format printers and digital printing presses.

Leveraging and extending Canon’s existing inkjet technology, which it has successfully deployed through its PIXMA desktop printers range, the DreamLabo 5000 features a newly developed high-density print head, enabling over 300 mm wide printing output.Incorporating Canon’s FINE (Full-photolithography Inkjet Nozzle Engineering) technology, the print head enables the printing of high-quality photos and detailed text to support a variety of high-value-added output, from premium photo albums, photo books, photo calendars, photo collages and other merchandise to high-quality POD items, such as bespoke brochures.

The wide print head delivers high-speed One-Pass printing, requiring only a single pass of the printing paper while the print head remains in a fixed position. When used in combination with the automatic Double-sided printing function, the DreamLabo5000 is capable of printing approximately 1000 pages of A4 size content and 2300 pages of 4×6’ size content per hour. The system also attains high productivity by enabling paper and ink tank replacement during printing, supporting the extended operation time required for production printers.

DreamLabo 5000 uses a seven-colour dye-based ink system that delivers smooth gradation. Employing image processing technology that makes use of the full range of Canon’s unique inkjet printing colour gamut, the new printer enables the output of photo images with a level of colour representation which comprehensively surpasses that of conventional silver halide.

The retail price of DreamLabo 5000 in India is approximately INR 4.5 crore. Canon India, in association with its channel partners will work towards realising the full potential of this advanced technology.

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