Etam Group expands scope of its Marketing Activities with Infor’s Marketing Management Solutions

11th December 2014 | By Mouseworld Now Correspondent |

Infor_LogoMumbai– December 11, 2014 – Infor, a leading provider of business application software serving more than 73,000 customers, today announced that Etam Group, a leading player in women’s clothing distribution sector, has expanded the scope of Infor’s Marketing Management solutions to cover all of its trade names: Etam, 1.2.3. and more recently, Undiz, which has been witnessing rapid levels of growth since its creation.

Etam Group, a French company with almost 20,000 employees and 4,200 retail outlets throughout the world (including 720 in France), has opted to change the way it uses Infor’s Marketing Management solution, a multi-channel marketing campaign management solution (email, letter, SMS, social networks, etc.), by optimizing the client relationship while making it possible to analyse the impact of marketing activities on turnover. The group has also decided to adopt Infor Interaction Advisor, a specific marketing solution from Infor that helps to develop the share of revenue linked to cross-selling while simultaneously improving client loyalty.

Etam Group has decided to deploy the Infor Marketing solution on a larger scale to make the solution available to a larger number of employees and to reap the benefits of the latest version, which incorporates Infor 10x technology.

The purpose of this exercise is to increase the effectiveness of marketing campaigns for all of the trade names under the umbrella of Etam Group. Te group has made the decision to adopt Infor Interaction Advisor, a software solution that makes it possible to predict client preferences and behavioral patterns according to their real time activity.

“We are highly satisfied with Infor’s solutions, which our marketing teams have been using since 2005 for Etam and 1.2.3 brands. Everything has worked well from the point of view of customer service, segmentation, marketing campaign management through to their communications by mail, analysis and follow-up,” said Grégoire Sanquer, director of Information Systems for Etam Group.

“Infor is delighted to renew and expand the technological partnership it began in 2005 with Etam Group,” said Grant Halloran, vice president and general manager, Infor Marketing Management. “With this new Marketing Management project, we are consolidating even further our position as a specialist in managing complex marketing campaigns for major accounts, dealing with millions of emails, text messages and alerts on a monthly basis. Our solutions bring real added value in terms of specialist functionality for marketing in the fashion sector, analysis, rapid return on investment, interactivity, and digital innovation.”

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