Former Samsung Mobile Chief Vineet Taneja is Micromax’s new CEO

26th May 2014 | By Mouseworld Now Correspondent |

Micromax’s new CEOVineet TanejaGurgaon, India, May 26, 2014 – Micromax, India’s 2nd largest smartphone player and a leading consumer electronics brand, yesterday appointed Vineet Taneja as its new Chief Executive Officer.  Before joining Micromax, Vineet was the Country Head for IT & Mobile businesses of Samsung India.

The appointment of Vineet Taneja as the new Micromax CEO is seen as part of Micromax’s strategy to bring in the best talent from the industry at the helm to build a strong organization and steer Micromax through the next phase of growth by capitalizing the immense opportunities in this environment of data devices explosion.

Vineet will focus on consolidating Micromax’s strong presence in the market, driving global partnerships and strategic alliances while strengthening the organizational capabilities within Micromax.

On Vineet’s appointment, Micromax Co-founder Rahul Sharma said, “Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors.”

“I firmly believe that he will be a strong partner in our vision to be India’s first technology brand to leave an imprint at the global level. We look forward to working closely with Vineet and support him in this new journey,” added Sharma.

As part of his new work profile, Vineet will shoulder the mantle of an end-to-end P&L responsibility. Apart from leading company’s growth & profitability, he will spearhead the transformational agenda of Micromax given the burgeoning opportunity in the devices space globally.

On his appointment, the new Mocromax CEO Vineet Taneja said, “Micromax has been one of the great success stories in India’s mobile eco-system, and has pioneered the democratization of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with”.

Vineet has over 25 years of experience with leading consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. From performing Sales & Marketing roles at HLL & Nokia to general management responsibilities at Bharti Airtel and Samsung, Vineet has evolved as a respected leader of the telecom industry. Over the last decade Vineet has worked for various service providers as well as the device companies, which gives him a comprehensive understanding of the telecom ecosystem including the OTT play. Vineet holds a degree in engineering from IIT-Roorkee and is also an alumnus of IIM-Kolkata.

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