Gap Inc. Chooses Microsoft as its Primary Cloud Provider

12th November 2018 | By Mouseworld Now Correspondent |


REDMOND, Wash., Nov. 12, 2018: Gap Inc. (NYSE: GPS) has partnered with Microsoft Corp. (Nasdaq: MSFT) to drive its digital transformation strategies and to create superior customer experiences across all its brands, including Old Navy, Gap, Banana Republic, Athleta, Hill City and Intermix.

As per the partnership, Microsoft will be Gap’s primary cloud provider. Using Microsoft Azure and Microsoft 365, the company looks to deploy new business capabilities and drive efficiency across the organization.

Sally Gilligan, chief information officer at Gap Inc said, “As we grow our value and active business and accelerate online and mobile, the ability to scale our technology in a secure environment to accommodate this growth is critical.”

Gilligan further added, “The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team.”

Gap Inc. works closely with Microsoft to migrate hundreds of applications to Azure, focusing on a seamless and personalized experience for customers. At first, the company will move its key inventory, stores and site capabilities to Azure. Using the Microsoft Azure platform-as-a-service (PaaS) offerings, Gap hopes to accelerate its time-to-market for new customer services. Microsoft Azure cloud will support the company’s DevOps model through which engineers and product management teams rapidly develop, deploy and test new capabilities.

By building and centralizing its data platform on Azure, Gap Inc. can now apply advanced analytics and machine learning to gain a comprehensive understanding of customers across channels, and to deliver personalized merchandising, marketing and service for all brands in its portfolio. The company is using Microsoft Power BI to empower more employees at Gap Inc. to visualize and act on information.

Gap Inc. is also deploying Microsoft 365 solutions to provide its employees more powerful ways to communicate, collaborate and share insights with one another.

“Gap Inc. has been a global pioneer and leader in retail since they opened their first store in San Francisco in 1969,” said Shelley Bransten, corporate vice president for global retail and consumer goods at Microsoft. “We are thrilled to partner with them to further modernize their customer and employee applications, turn data into dollars, and build powerful new applications and services that drive digital transformation and put customers at the heart of their business.”

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