Google India releases ‘Multi-screen traveller’ survey

18th July 2013 | By Mouseworld Now Correspondent |

Googles-Android-Nation-retail-storesNew Delhi, India, July 18, 2013: Google India has released a study conducted by IPSOS titled ‘Multi-screen traveller’. The study was conducted to understand the behavior of smartphone users in India and its impact on the travel vertical – focusing on a target group which uses multiple devices to get online for their travel related needs. The study revealed that – 76% users use both computer and mobile across the travel stages (dreaming, researching, booking, experience, sharing) while 60% users move from one device to another when they switch from researching to booking. Out of the 1500+ leisure travellers surveyed – 87% users said that they have used mobile phones to research about their trips and 66% respondents also booked a trip element on it. 60% said that the information they find while researching on their mobile phones influences their booking decision.

Google India Director(Travel & BFSI) Vikas Agnihotri, said “We already know that smartphone users on an average spend 76 minutes on the internet through their mobile. The smartphone user base is set to explode in India to touch 70 million by end of this year. Over 1/3rd of travel related search queries on Google India are now coming from mobile and tablet devices, with queries from smart phones growing at 397% YoY. This study establishes that today’s hyper-connected, hyper-informed smartphone user is consuming online content across devices. This impacts the complexity in engaging users from a marketer’s standpoint. With travel being the most evolved and mature vertical, we believe that the findings from this study will help them to devise strategies to engage the users across multiple online screens/devices.”


© Mouseworld Now News Service

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