Haier launches VCM finish range of direct cool refrigerators

28th February 2019 | By Mouseworld Now Correspondent | Comments Off


New Delhi, 28th February, 2019: Haier, a leading provider of Home Appliances & Consumer Electronics, has expanded its aesthetic portfolio by rolling out an all new VCM finish range of direct cool refrigerators.

Augmenting its existing star range of steel and glass finish Direct Cool refrigerators, Haier unlike other brands in the category, has introduced a new line-up of floral-finish refrigerators with attractive designs in Blossom and Serenity patterns in Marine, Red and Black colours. The new VCM finish pattern is aesthetically designed to lend a premium finish with high gloss coating.

The new blossom pattern in the DC range comes with a dual tone finish that  makes it a more attractive refrigerator in the category. The flower pattern is designed with black & red colours with a touch of mild yellow patch that can illuminate a kitchen sorrounding.

The serenity pattern is designed keeping in mind the freshness one requires during summers. The new category comes with floral patterns at the top and at the bottom of the refrigerator perfectly complementing vivid colours such as royal marine and peachy red.

The  line-up of Haier DC refrigerators not has impressive design patterns but features 1 Hour Icing technology and Diamond edge freezing technology (DEFT) that enable faster cooling, power saving and product longevity. DEFT not only helps in increasing the cooling retention in the fridge but also improves the overall performance of the refrigerator. The models are available in a wide storage capacity range of 190 & 195 litre models respectively.

To enable energy conservation, the company has designed the new refrigerator range in 3 star, 4 star & 5 star models, respectively.

Eric Braganza, President, Haier Appliances India said, “Haier is dedicated in its endeavor to proactively create solutions for Indian consumers. With the launch of our new range of floral patterns in DC refrigerators, we are expanding our range of aesthetically designed products that complement the efficiency and style quotient of consumers across all forms of kitchens i.e. modern, traditional and contemporary. “

“More important, Haier’s new range of refrigerators is customized to meet the needs of Indian consumers suffering from expensive power tariffs and helping them lower their power consumption. We at Haier, combine innovation with advanced technology to deliver optimal performance,” added  Braganza.

The refrigerators are also embedded with a thick PUF insulation and longer condenser coils for effective cooling. It has a thickness of 6.5 CM when compared with other conventional refrigerators in the industry with the thickness of just 5.5 CM. Not only this, the versatile DC runs without a stabilizer and the premium models in the range are equipped with base drawer where users can store the dry objects that don’t require cooling.

Price and availability

The new Haier refrigerators are available in the market at different price points, ranging from Rs. 16,300 to Rs. 21,800.

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