Haier launches VCM finish range of direct cool refrigerators

28th February 2019 | By Mouseworld Now Correspondent | Comments Off

Haier-logo

New Delhi, 28th February, 2019: Haier, a leading provider of Home Appliances & Consumer Electronics, has expanded its aesthetic portfolio by rolling out an all new VCM finish range of direct cool refrigerators.

Augmenting its existing star range of steel and glass finish Direct Cool refrigerators, Haier unlike other brands in the category, has introduced a new line-up of floral-finish refrigerators with attractive designs in Blossom and Serenity patterns in Marine, Red and Black colours. The new VCM finish pattern is aesthetically designed to lend a premium finish with high gloss coating.

The new blossom pattern in the DC range comes with a dual tone finish that  makes it a more attractive refrigerator in the category. The flower pattern is designed with black & red colours with a touch of mild yellow patch that can illuminate a kitchen sorrounding.

The serenity pattern is designed keeping in mind the freshness one requires during summers. The new category comes with floral patterns at the top and at the bottom of the refrigerator perfectly complementing vivid colours such as royal marine and peachy red.

The  line-up of Haier DC refrigerators not has impressive design patterns but features 1 Hour Icing technology and Diamond edge freezing technology (DEFT) that enable faster cooling, power saving and product longevity. DEFT not only helps in increasing the cooling retention in the fridge but also improves the overall performance of the refrigerator. The models are available in a wide storage capacity range of 190 & 195 litre models respectively.

To enable energy conservation, the company has designed the new refrigerator range in 3 star, 4 star & 5 star models, respectively.

Eric Braganza, President, Haier Appliances India said, “Haier is dedicated in its endeavor to proactively create solutions for Indian consumers. With the launch of our new range of floral patterns in DC refrigerators, we are expanding our range of aesthetically designed products that complement the efficiency and style quotient of consumers across all forms of kitchens i.e. modern, traditional and contemporary. “

“More important, Haier’s new range of refrigerators is customized to meet the needs of Indian consumers suffering from expensive power tariffs and helping them lower their power consumption. We at Haier, combine innovation with advanced technology to deliver optimal performance,” added  Braganza.

The refrigerators are also embedded with a thick PUF insulation and longer condenser coils for effective cooling. It has a thickness of 6.5 CM when compared with other conventional refrigerators in the industry with the thickness of just 5.5 CM. Not only this, the versatile DC runs without a stabilizer and the premium models in the range are equipped with base drawer where users can store the dry objects that don’t require cooling.

Price and availability

The new Haier refrigerators are available in the market at different price points, ranging from Rs. 16,300 to Rs. 21,800.

Tags: , , ,

Comments are closed.


Mouseworldnow Videos
  • r chandrashekhar president nasscom
  • Anant Maheshwari, President, Microsoft India
  • Suresh_Vaswani-220 by 220

Channel News

  • MG Motor Opens its first digital car-less showroom, MG Digital Studio more...
  • Globus Infocom to Participate in InfoComm India 2019 Expo more...
  • ASUS Opens New ASUS Exclusive Store in B’lore more...
  • COMPUTEX 2019 Successfully Comes to a Close at Taipei more...
  • MyGate ‘Silences’ Deliveries To Gated Communities For Seamless Customer Experience more...
dell for SMEs
Subscribe via email

Enter your email address:

Keysight
QUESTION HOUR
What does the mouse ask?

Will the spurt in online video advertisement steal the twinkle from the TV ad platform?

View Results

Loading ... Loading ...
Newsletter Registration