HP Announces Channel Program Updates to Drive Partner Growth
India, March 25, 2015 – HP today announced updates to its channel partner programs designed to help partners capture immediate opportunities and position them for future growth. The HP Partner Navigator Program is designed to help HP partners through HP’s upcoming separation into two companies, while additional programs, including the Partner One Alliance, is designed to help partners drive positive business outcomes for their customers.
“As HP continues its path toward becoming two new Fortune 50 companies, we remain laser-focused on maintaining the same commitment to the channel that our partners have come to trust,” said Neelam Dhawan, Vice President & General Manager, Enterprise Group and Country Managing Director, HP India. “HP is helping partners maintain business continuity and, at the same time, capture market opportunity through a services-centric, outcomes-driven approach.”
“Partners need to stay one step ahead of their competition, and their customers,” said Kris Rogers, senior vice president, product marketing & procurement, PCM. “HP’s new partner programs, tools and resources will enable partners to grow by competing more effectively in key markets, while optimizing the efficiency of their business.”
HP Partner Navigator Program
HP introduced the HP Partner Navigator Program, which will help distributors and the reseller network maintain business continuity through HP’s separation. With resources including dedicated HP Partner Support Centers, the HP Partner Navigator Program will enable all HP authorized partners to continue to deliver the operational excellence and high standards their customers have come to expect.
For HP’s largest, operationally complex direct partners, HP Partner Account Operations Managers will work directly with resourced Partner Navigators, who are named partner employees, to address each partner’s unique operational needs.
HP Partner One Alliance is a seamless connection between Hewlett Packard Enterprise and HP Inc. It’s designed to help top partners continue to offer cross-portfolio opportunities across companies after the separation. With the Partner One Alliance, both Hewlett Packard Enterprise and HP Inc. will work together on partner activities and maximize participation in industry channel events. Dedicated teams in both companies will collaborate to build joint business and marketing plans around specific solutions in key areas of the portfolios. The Partner One Alliance will be available to all Platinum, Gold, Silver and distribution partners.
HP also unveiled key partner program updates and new solutions which will help partners continue to drive growth now, through the separation and beyond.
New solutions help enterprise partners capitalize on growth markets
The new HP Helion Partner Marketplace is a public services cloud marketplace that enables resellers to easily and efficiently sell, provision, maintain and invoice a comprehensive suite of public cloud services for small and medium businesses. The HP Helion Partner Marketplace is available now in the U.S. and will be available in EMEA and APJ later this year.
Additionally, in FY16, HP anticipates offering new solutions, programs and tools to help enterprise partners arm their workforce for outcomes-driven selling. These resources, including outcomes-based solutions, HP Consulting offerings, single sales certification, learning credits and a Datacenter Care Add-On program aim to further enable the shift to a services-led business model.
Additional details on the HP enterprise partner programs and availability can be found here.
Partner program updates promote growth in printing and personal systems
HP announced new Mobility Sales Plays focused on key verticals and a Mobility Certification program to help partners capitalize on customers’ growing need for next-generation workforce productivity solutions.
In November, HP Inc. expects to launch a commercial partner program designed to meet the unique needs of transactional, solutions-oriented partners and system integrators. The new program is dedicated to ensuring HP Inc.’s continued momentum in transactional business while driving growth in markets such as mobility and managed print services (MPS).