HP announces expansion of its Graphics Solutions portfolio at interpack 2014

12th May 2014 | By Mouseworld Now Correspondent |

HP-logoNew Delhi, India, May 12, 2014: At interpack 2014, HP announced the expansion of its Graphics Solutions portfolio. This opens the door to the corrugated, flexible-packaging and folding-carton markets previously not addressed by digital printing technologies.

An $11 billion market opportunity, the packaging industry has been
traditionally ruled by analog printing equipment, with only 7 percent of
these materials currently printed with digital technology. However,
shorter product life cycles, demand for faster time to market and a decline
in average run length are accelerating the need for digital print.

Furthermore, brand owners are seeking the versioning, short runs and reduced
environmental impact that are only available with digital printing
technology.

To help packaging converters and manufacturers take advantage of the digital
opportunity, HP is introducing the HP Scitex 15000 Corrugated Press for production of corrugated displays and short-run packaging.

HP also announced general availability and a new lamination partner for its
HP Indigo 20000 and 30000 Digital Presses.

“After leading the shift to digital in label printing, HP is again driving
an unstoppable analog-to-digital transformation in the package printing
industry,” said Gido van Praag, vice president and general manager, Graphics
Solutions Business, HP Asia Pacific and Japan. “With HP solutions, packaging
converters can capture the benefits of digital printing to diversify
business models, reach new customers and explore new profit areas.”

The HP Scitex 15000 Corrugated Press simplifies and streamlines corrugated printing on an industrial scale. With the new large-format digital press expected to be available in Nov, converters and display makers can print direct to corrugated media as well as add short-run and versioning capabilities to their existing flexographic or lithographic-lamination operations. The press features HP Scitex High Dynamic Range (HDR) Printing Technology, which enables a unique combination of high-quality output at industrial volumes.

It enables easy setup and operation as well as speeds up to 600 m2/hour (6,456 ft2/hour), helping to maximize productivity. An integrated automatic media loader that handles up to four media stacks side by side, optimized for use with corrugated sheets without
operator intervention.

Another highlight is the HP HDR240 Scitex Inks, which are GREENGUARD GOLD SM Certified and meet AgBB criteria, making them ideal for indoor point-of-purchase displays, bulk bins and freestanding display units.

HP is extending its digital expertise to packaging after establishing a leadership position in pressure-sensitive labels, printing more than 24 billion labels in 2013(5) using digital presses like the HP Indigo WS6600 series.

At drupa 2012, HP unveiled the 30-inch-wide Indigo 20000 and 30000 Digital
Presses, designed to transform the label, flexible packaging and folding
carton markets with wider-format production digital presses. The presses are
successfully operating at six customer sites and are shipping this quarter
to meet demand from leading packaging printers and converters worldwide,
including California-based Emerald Packaging  and Netherlands-based Flach Packaging.

“The HP Indigo 20000 will bring a speed-to-market advantage as well as the
ability to offer customized short runs, which will be important
differentiators for us,” said Kevin Kelly, chief executive officer, Emerald
Packaging. “No other manufacturer is close when it comes to offering a
digital press for flexible packaging, especially for use with food
products.”

Extending its end-to-end packaging solution partner network, HP also
announced an agreement with Comexi Group, a
leading flexible packaging machinery manufacturer, to develop a dedicated
lamination solution. Optimized for the HP Indigo 20000 Digital Press, the
Comexi NEXUS L20000 will offer advanced solvent-free lamination, delivering
shorter time to market with reduced waste and environmental impact.

HP also intends to enter the growing packaging segment with its inkjet web
press solutions. HP Inkjet Web Presses, built upon proven HP Scalable Thermal Inkjet Technology, have delivered innovation and business transformation in other segments,
including publishing, production mail and commercial print.

HP is developing new solutions configured for packaging that will help
converters produce cost-effective short to medium runs and digital
customization, deliver faster turnaround times and reduce inventory at
industry-leading production speeds of up to 12,000 m2 per hour. HP is
working with leading packaging converters to validate the technology in
terms of quality, flexibility and economics. As an example, HP is conducting
trials with its own consumer printer boxes using this technology.

The HP 45si print cartridge and HP Black 2580 Solvent Ink, developed by HP Specialty Printing Systems (SPS), enable original equipment manufacturers (OEMs)
and ink partners to deliver primary package coding applications on
substrates including flexible films and coated folding cartons. Since
introducing the ink at Pack Expo 2013, HP has signed more than 25 OEM
partners to test the HP 2580 solvent ink in various applications.
Additionally, ink partners are using the HP 45si cartridge to print on a
wider range of substrates with their proprietary inks.

“With the HP 45si technology and Collins ink, we’ll be able to address the
needs of a large installed base that is tired of dealing with the spare
parts and service costs of continuous inkjet printers,” said Chris Rogers,
director, Sales and Business Development, Collins Inkjet.

The expanded HP Graphics Solutions portfolio will be on display at
interpack, May 8-13, in HP stand C77, hall 13.

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