HP expands its suite of Custom Wall Décor Solutions

21st February 2014 | By Mouseworld Now Correspondent |


HP-logoNew Delhi, India, 21 February 2014:  HP has announced the expansion of its digital printing solution for wall decorations, helping printing companies and wallcovering manufacturers capture revenue with high-value wall décor applications for commercial, retail and residential spaces.

The HP digital printing solution includes HP Latex Printing Technology supported by a modular range of design software, media, finishing options and industry certifications. The scalable solution enables customers ranging from small printing companies to large wallcovering manufacturers to take the growing customization trend to the wall with unique or short-run wallpapers, wallcoverings, wall murals and canvas prints.

The expanded suite was demonstrated at the Dscoop Latex Summit held at The Leela Palace Hotel, Bangalore on 8-9 February, 2014. It includes new content, design and mobility features for HP WallArt as well as updated finishing and media options.

HP WallArt is an easy-to-use, cloud-based web service that helps simplify the design, visualization and production of customized wallcoverings. Introduced at Heimtextil 2013, the tool is used by over 1,100 customers across 66 countries. Following the trial, HP WallArt will remain free for new and existing HP Latex Printing Technology customers.

The third Dscoop Latex Summit attracted nearly 250 people from print providers, brand owners and agencies, media partners and solution partners for the various sessions. HP’s key customers Buzz IMC, WrapMeUp, SpectrumScan India, HP Wall art partner Dwalls as well as media and solution partners like 3P, 3M, Zund Systemtechnik, too participated in the summit.

HP’s large format printer, HP Latex 280 was on display. The printer delivers a range of application options in widths up to 2.64 meters—from point-of purchase posters to wallcoverings. It also delivers accurate double-sided printing with up to 70% faster print speeds.

Speaking at the Dscoop Latex Summit, Dhirendra Khurana, country manager, , Graphics Solutions Business – Sign and Display , HP India said, “The high level of excitement from print service providers and agencies embracing our various Latex technology applications has exceeded our expectations and demonstrates that digital certainly has the quality, productivity and flexibility to address the needs of the market. HP’s digital printing solutions combine true versatility and durability, while lowering the impact of printing on the environment.”



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