HP transforms traditional wedding albums with the video album concept

8th January 2013 | By Mouseworld Now Correspondent |

New Delhi, 7 January 2013: Hewlett Packard, a Imaging and Printing industry, has unveiled its innovative digital printing technology through a creative display of state-of-the-art applications at the Consumer Electronic Imaging Fair (CEIF) 2013.

Launching a major innovation in wedding album printing, HP showcased the concept of video albums.  With the help of augmented reality software Aurasma, the HP team displayed video which can be directly played from a printed wedding album on to the screen of a scanning device.

HP also displayed 3D albums that can be printed on an HP Indigo press. Other innovations introduced by HP include special effects like the raised print, which is now available on HP Indigo digital press.

The wedding industry in India continues to grow. Looking at the annual growth rate, this industry on its own increases by 25% each year. Global tourism industry is wooing well-heeled Indian brides and grooms, looking for exotic locations or once-in-a-lifetime experiences to make their wedding memorable. The exotic destination and theme weddings continue to increase the demand for unique wedding albums that are fast becoming a lifestyle accessory.

Keeping in mind the requirements and demands of customers during Indian wedding season, HP has consistently updated its portfolio with new technologies and applications. HP has already brought to its customers innovative and stylish wedding photo albums which last for more than 200 years. These albums are one third the weight of traditional albums and can be customized into miniature photo books. This year HP has changed the game once again with the big and beautiful 29 inch album, which is a bold statement in itself.

A. Appadurai, Country Manager, Indigo & Inkjet Solutions, HP India, said, “HP has always led the innovation in the digital printing industry with a constant introduction of new possibilities in digital printing. Our innovations being showcased at the CEIF this year reinforce our strong legacy and offer new and profitable ways for our partners to generate business in the times to come.”

Wedding albums printed on HP Indigo Digital Press spells profitable opportunities for commercial photographers and photo-labs as they can be delivered with fast turnaround even in the peak season. This brings opportunity for photographers to reap immediate benefits, thereby increasing there working capital rotation and business profits.

HP is catering to the transformation of market needs with innovations in products and services, and commitment to executing plans that benefits the whole eco-system of Consumers – Photographers – Labs – Manufacturers.

“Be it a collection of holiday pictures, family photos, your wedding pictures or any other memories you want to capture in an album – it’s all possible with HP’s reliable and efficient printing technology portfolio,” added  Appadurai.

CEIF 2013 is the world’s third largest photography trade show, expected to attract more than 1 million international visitors and is being held at Pragati Maidan, New Delhi.

At the exposition, HP showcased the Flagship HP Indigo 5600 Digital offset press which offers addition of new markets in plastic cards, graphic overlays and high-quality imaging on synthetic substrates. Also being featured is the HP Indigo 7600 Press which is the fastest 13 x 19 inch format digital sheetfed press in the market. The HP Indigo 7600 Digital Press is the only digital sheetfed press that can print four million color pages every month and is expected to be a big hit at CEIF. Both machines will be put up on display for LIVE demonstrations of thevarious printing applications.

The HP Indigo 7600 is the fastest sheet-fed digital press with breakthrough productivity of up to 160 ppm and is also the most productive and profitable press available in the market today.

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