HP Upgrades its HP Latex 300 Series
New Delhi, Sept 21, 2016 – At the ongoing SGIA Expo, HP Inc. launched their new HP Latex 300 Printer series, introducing key versatility and productivity advancements to the earlier edition. The new HP Latex 315, 335 and 365 Printers help a range of customers, from small sign and copy shops to high-capacity print service providers (PSPs), gain affordable access to sign and display market opportunities across more indoor and outdoor applications.
Xavier Garcia, general manager, Large Format Printing division, HP Inc., said, “With the introduction of the HP Latex 300 Printer series, HP disrupted the low-volume market with a completely new platform featuring a range of price points, sizes and production levels, making it possible for more print service providers (PSPs) to enter sign and display printing. “Today, HP is introducing new, key capabilities to this market-leading portfolio, inviting even more customers to take advantage of HP Latex technology and identify new avenues for growth.”
Further building on the HP Latex technology innovation, the new HP Latex 315, 335 and 365 Printers deliver high image quality, productivity and durability, as well as environmental benefits and industry certifications, which accompanies water-based HP Latex Ink Technology.
The new HP Latex 300 series Printers offer high-quality at production, printing up to 64 inches wide at speeds up to 334 ft.2/hr. (31 m2/hr.) for outdoor applications(2) and at 1200 dpi, enabled by the HP Latex Optimizer and HP Optical Media Advance Sensor (OMAS). OMAS capabilities are included across the new HP Latex 300 series Printers.
The printers enable customers to keep running costs low, such HP Custom Substrate Profiling for automatic ICC profiling and an i1 embedded spectrophotometer, both available on the HP Latex 365 Printer. Also, the HP Latex 315 and 335 Printers offer optimized profiles with HP Quick Substrate Profiling as well as the FlexiPrint HP Edition RIP, which is included in the box.
Their continuous printing capabilities helps gain productivity and reduce time between jobs as well as achieve same-day delivery. The new HP Quick Solutions application for the HP Latex 365 Printer, which is accessible from the front panel touchscreen for fast troubleshooting and to easily optimize image quality directly on the printer.Increased media versatility with the ability to handle a variety of substrates from self-adhesive vinyls and backlits, to wallcoverings and textiles. All the new HP Latex 300 series Printers feature an automatic x-axis cutter for efficient cutting to finish and deliver prints immediately.
At SGIA Expo, HP is also introducing HP Durable Backlit Fabric, a 100 percent polyester fabric compatible with HP Latex Ink Technology, which enables outstanding color vibrancy and dark, solid blacks comparable to UV ink technology. HP Durable Backlit Fabric is sturdy and easy to use with no risk of image damage during post-processing or light box installation.
The new HP Latex 315, 335 and 365 Printers are now made available worldwide. The HP Durable Backlit Fabric is expected to be available in a variety of sizes up to 126 inches in spring 2017.
At SGIA Expo 2016, apart from demonstrating the new HP Latex 300 Printer series for the first time worldwide, the company is showcasing its sign and display portfolio in booths 1149 and 1161. The HP products on display include the HP Latex 560 and 570 Printers, the new HP Latex 1500 Printer, HP Latex 3100 and 3500 Printers, the new HP DesignJet Z5600 PostScript Printer, thee 60-inch HP Designjet Z6800 Photo Production printer, the large-format monochrome and color printer HP PageWide XL 8000, and the HP Scitex FB550 and FB750 Industrial Printers.