India has biggest appetite for mobile commerce states: SAP Study

10th October 2013 | By Mouseworld Now Correspondent |

SAP-LOGO-240x118New Delhi, India, October 10, 2013: SAP AG has announced the study findings for India which indicates an impressive traction of mobile commerce in the country with 80% of the population making parallel usage of the mobile phones other than just calls and text messages. Consumers in India are leading the demand for mobile commerce services, with 97% of consumers asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses.

The surging popularity of mobile commerce in the country also highlights the increase in the internet penetration with 63% of consumers accessing the internet on their mobile atleast once a day. 65% of the users feel mobile is a convenient mode of transaction leading to a greater consumer adoption in this segment.

The study found that India scores high in using mobile for banking transactions when compared to other countries in the world. As per the statistics, excluding voice messages, most of the mobile owners turn to their mobile phones for bill payments (78%), bank transactions (72%) and for setting up a new account (74%).

Neeraj Athalye, Head – Sales , SAP Platform & Technology Business at SAP, said, “The dynamic nature of business as well as the freedom to operate from different parts of the world and at odd times has created a need for mobile commerce becoming mainstreamed. Our strategy and solutions – unwired by mobile apps and fueled by in-memory and advanced analytics – underscore our unique ability to enable companies from the boardroom to shop floors, to better anticipate, accelerate and differentiate their business.”

3,288 interviews were conducted with adults aged 18+ who own a mobile phone (basic or smartphone) in APAC (China n=1000, India n=1050, Japan n=651, Australia n=587). Respondents completed an online survey in March/April 2013. Research conducted by Loudhouse, an independent research agency based in London.

 

© Mouseworld Now News Service

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