Intuit QuickBooks partners Delhi Daredevils for IPL 2014

25th April 2014 | By Mouseworld Now Correspondent |


Delhi-DaredevilsNEW DELHI, India, April 24, 2014: Intuit Inc. (Nasdaq: INTU), has announced its partnership with the Delhi Daredevils cricket team for the IPL season 2014. This is Intuit’s first major sports endorsement in the country and the company will soon be rolling out a nation wide campaign for small business and accountant cricket fans.


Intuit is a leading cloud business and financial management software for small businesses and accountants, with more than 1.5 million users worldwide as of February 2014. Intuit QuickBooks, the company’s flagship product was launched in India in 2012, providing users with easy access to their finances through an internet-connected computer or data plan-enabled smartphone.


Nikhil Arora, Vice President and Managing Director, Intuit India said, “ Intuit is thrilled to be partnering with Delhi Daredevils one of the leading teams in IPL. At Intuit the culture of entrepreneurship is core to what we do, small teams are tasked to solve for key customer pain points while delighting them every step of the way. Through this association we celebrate awesome teams at Intuit and Delhi Daredevils.”


This partnership also comes at a special time for us we have just crossed 100,000 signups for Intuit QuickBooks India. As a token of our gratitude we’ll be hosting a fully paid trip for the first paid small business and the first paid accountant user of Intuit QuickBooks to watch a live Delhi Daredevils match. We’ll also be soon announcing the launch of a nationwide campaign which will give small businesses and accountants in India an opportunity to interact with the Delhi Daredevils players and watch some exciting matches live.” added Nikhil Arora.


Exotel a Bangalore based startup that offers virtual business phone system services to small businesses is the first paid small business user and Balakrishna & Co a chartered accountant firm based in Bangalore became the first paid accountant user of Intuit QuickBooks. Both the users will get a unique opportunity to watch a live match in Delhi along with the Intuit team.


Exotel was one of the winning start-ups that received the highest funding of INR 2.5 crores  through the Intuit Super Angles initiative in 2012 and Pawan Sharma of Balakrishnan & Co was the winner of the Intuit QuickBooks Excellence Awards 2013 under the Cloud Savvy Accountant of the Year  category.


“We at Delhi Daredevils are proud to associate with Intuit India. Intuit is a financial solutions company for small businesses and accountants. Intuit has innovation and collaboration as its core values and we at Daredevils believe those two components are key for our team’s success also. We at Delhi Daredevils believe this innovation and partnership will provide the opportunity to share new skills with the Intuit employees as well as with our players.”  said  Delhi Daredevils CEO Hemant Dua .


GMR Sports, the Delhi Daredevils franchise owners are backed by the GMR Group. The Delhi daredevils have a strong squad line-up for the season captained by the globally recognized Kevin Pietersen, who is credited with the ‘switch hit’ and has a blistering strike rate of 141 in T20 matches.


Intuit QuickBooks lets small businesses easily create localised invoices, pay bills and track expenses. The easy-to-use, cloud-based service needs no professional accounting training and allows the small business owners to take data-driven business decisions on the move.





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