Kiip ties up with Yahoo!

24th July 2013 | By Mouseworld Now Correspondent |

Yahoo-logoNew Delhi, India, July 24, 2013: Kiip today announced it has partnered with Yahoo! Japan to offer Kiip rewards in Yahoo! Japan’s iOS and Android apps. The campaign marks the first time Yahoo! Japan has integrated a third-party platform into its apps, which are some of the most downloaded apps in the country.

In the initial phase of the campaign, Yahoo! Japan is offering “T Points” (merged with Yahoo! Points) as Kiip rewards, effectively using Kiip as a technology layer to power their own rewards for retention and user engagement benefits in their app. Yahoo! Japan is leveraging Kiip’s moments-based approach to serendipitously reward users for their natural behavior in the app.

Brian Wong, CEO and co-founder of Kiip, said, “This showcases Kiip’s continued trek in our diversity of moments throughout the day beyond gaming, as we begin to own more and more of the moments occurring in consumers’ everyday lives. The huge inroads we are making in Japan have been fueled by our relationship with our strategic investor Digital Garage, and this partnership underscores Yahoo’s commitment to owning individual moments in mobile. With more than one in every three people in Japan actively using T Points, this integration is a massive achievement for Kiip, and we anticipate this will turbo-boost our growth internationally.”

The T Point is the largest shared loyalty program in Japan, a shared loyalty program with more than 46 million active unique members. As of May 31, 2013, there were 58,000 T Point alliance shops in 100 companies throughout Japan. T Points can be exchanged with participating businesses, including Yahoo! Shopping, for goods, services, tickets and even charitable donations.

Kiip’s rewards network reaches 75 million users globally each month in more than 1,100 Kiip-enabled iOS and Android apps. Its platform is used by more than 115 of the world’s major consumer brands, including 7-Eleven, Amazon, American Apparel, Campbell’s, Ford, Hasbro, Macy’s, McDonald’s, Mondelēz International (formerly Kraft Foods), Pepsi, Procter & Gamble, Sony Music, Unilever, Verizon and Wrigley. Kiip currently tracks more than 500 million monthly Engaged Moments within its rewards network.


© Mouseworld Now News Service


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