Knowlarity acquires Sunoray’s cloud-based offering “Tentacle”

20th August 2018 | By Mouseworld Now Correspondent |

Knowlarity-CEO-Ambarish Gupta

New Delhi, August 20th, 2018: After successful integration of Sunoray’s cloud telephony platform, cloud telephony service provider Knowlarity has completed the 2-step integration process by now absorbing Sunoray’s ‘Tentacle’, an end-to-end cloud-SaaS CRM that covers the entire customer acquisition workflow from telemarketing to field force management.

A cloud and app-based offering, Tentacle eliminates the need to purchase any hardware or software. This removes any CapEx, which, is always a barrier-to-adoption. It replaces manual tracking by SMEs that by inherent nature is extremely inefficient. At the same time, Tentacle helps enterprises manage larger field-force teams. Additionally, real-time reports via an easily manoeuvred dashboard give firms immediate information and actionable insights. Tentacle is integrated with several lead generation platforms and CRMs like Salesforce, JustDial and Sulekha.

“Tentacle is an innovative product with a robust product roadmap that leverages AI and Machine Learning to maximize sales for its customers. Sunoray has a wide customer base across verticals and we plan on leveraging our expansive presence combined with Sunoray’s extensive domain-specific expertise to grow rapidly in the next 3 years,” says Ambarish Gupta, Founder & CEO, Knowlarity.

Knowlarity aims to use its wide network to take Tentacle to the next level of sales and product development. Since 2014, Sunoray has successfully built the product as an online subscription model and signed on numerous SMB and Enterprise customers.

“Given that the demand for Cloud-SaaS products and solutions is at an inflection point, we expect explosive growth over the next 3 years”, added Sumontro Roy, Co-founder, Sunoray.

Founded by Rahul Arora and Sumontro Roy in 2014, Sunoray Solutions is a Cloud-SaaS firm offering SMBs and Enterprise customers cloud-tech products via an online subscription model. Within a short span, Sunoray has built a diversified product portfolio to help its clients manage their customers across their lifespan and to significantly improve Customer LTV (Lifetime Value).

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