Konica Minolta eyeing bigger share in Indian market

15th October 2013 | By Mouseworld Now Correspondent |

Konica-MinoltaNew Delhi, India, October 15, 2013: Konica Minolta Inc. Japan, a player in digital imaging printing technologies is watching the Indian market with keen interest as it continues to gain market share year on year. Konica Minolta Business Solutions India is a subsidiary company of Konica Minolta Inc. Japan.

Global Head & Senior Executive from Konica Minolta Jun Haraguchi said, “India is one of the important markets for Konica Minolta and our objective is to continue our top positioning in the country. With more than 40000 units placement during these three years, Konica Minolta India has been able to penetrate various market verticals across India. Our products have been accepted well by our customers that include commercial printers, print shops, corporates, SME, etc.”

Jun Haraguchi added “Globally, we are recognised for our excellent colour print quality. The unique proposition of Konica Minolta’s range of machines is the remarkable high image quality and consistent results through the entire print run. In view of the success achieved in such a short period for Product Printing and A3 MFPs, we have recently forayed into the A-4 printer segment too with a range of Monochrome and Colour Laser Printers / MFPs.”

During the visit Jun Haraguchi will meet the key Konica Minolta partners & customers to understand Indian market requirements and opportunities.

Tadahiko Sumitani, Managing Director, Konica Minolta Business Solutions, said, “Our objective is to continue retaining the top position in Production Printing segment. The colour output quality of our production engines have been well accepted by the commercial printing experts. As per the latest market research report, we are leading the production printing market with 45% share. We are positioned number one in the A3 colour Multi-Function Printer category with 25% market share and hold the second position in A3 Black & White Multi-Function Printers with 18 per cent market share.”

“We would like to strengthen our presence further more in India and can do so by sharpening our focus on partner centric activities and enable them to meet customer expectations. Since the start of our operation in August 2010, our focus has been on driving solutions”, Tadahiko Sumitani added.

Tadahiko Sumitani added “Recently have we inaugurated our first Digital Imaging Square (DIS) in Gurgaon, where partners & customers can touch and feel our technology, solutions and products. We have incurred an investment of more than USD One Million to set up this facility. Our effort has been to create the Commercial Print ecosystem in “DIS” so that our customers can try out various applications and also innovate. Globally Konica Minolta has only 18 such experience zones and setting up one in India demonstrates our commitment to India marketplace, our customers and partners.”

 

© Mouseworld Now News Service

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