Lenovo drives computer penetration in India

11th December 2014 | By Mouseworld Now Correspondent |

Shailendra Katyal, Director- Home and Small Business, Lenovo IndiaHyderabad, 11th Dec, 2014: Lenovo the world’s No.1 PC player, today announced the launch of attractive finance schemes to make computers more accessible to the youth population. India’s current computer penetration is 10%, which is the lowest among developing countries like Vietnam (16%), South Africa (18%), Turkey (49%) and Malaysia (64%). Lenovo is joined by Intel in its effort to promote this initiative across Andhra Pradesh and Telangana.

India is set to become one of the world’s youngest countries in the next five years but the growing number of youth who do not have access to a computer is becoming an issue of national interest. To address the issue, Lenovo is offering 100% financing with zero down payment and zero interest on the purchase of high performance laptops and AIOs. The payment can be broken up across multiple EMIs with no interest fee.

• Lenovo is offering a range of fully loaded, great value computers across AIOs and laptops starting at INR 22,390.

• For the finance schemes, Lenovo has tied up with a consortium of 11 banks including HDFC Bank, Citibank, ICICI Bank, Kotak Mahindra Bank, Axis Bank, Standard Chartered Bank, HSBC Bank, Indusind Bank, American Express Bank, SBI-GE and Rathnakar Bank Ltd.

• Lenovo is also looking at tie ups with leading telco majors to provide free internet dongles with every computer purchase.

This initiative is being piloted in Andhra Pradesh and Telangana as it complements their focus on education to bridge the IT divide. Lenovo is looking at a comprehensive 360 degree marketing outreach that includes Advertising and student engagement through college contact programs across the two states.

Shailendra Katyal, Director- Home and Small Business, Lenovo India said, “As the global PC leader, we want to address the problem of computer penetration in the country. Lenovo has seen success in driving initiatives of this nature in large, emerging markets such as China and we want to replicate this in India. We chose Andhra Pradesh and Telangana as the first region, as they offer immense IT talent. We plan to roll this out in the rest of India too.”

Bhaskar Choudhuri, Director- Marketing, Lenovo India further added, “We understood the consumers’ key barriers towards computer adoption and designed a program to address them. Lenovo is looking at a comprehensive 360 degree marketing outreach that includes advertising and a student contact program through college activation. In the past, there have been such initiatives but they have been fragmented in nature. This is a complex, multi-sectorial problem and requires a mammoth initiative to address the challenges. Our program is a call to action to make technology all-pervasive and we welcome others to partner us in our endeavor.”

Anand Ramamoorthy, Director Consumption Sales, Intel South Asia said , “We believe that the more people know how they can use technology to improve their employability or livelihoods; the more interested they will be in adopting it and using it right, as one of the biggest barriers to investing in technology are lack of awareness and relevance. We are proud of working with Lenovo on this initiative in enabling more people to transform themselves with the power of computing technology by stressing on the need for adoption of computing devices.”

Tags: , , ,

Leave your comment

IMPORTANT! To be able to proceed, you need to solve the following simple math

What is 13 + 12 ?
Please leave these two fields as-is:

Mouseworldnow Videos
  • r chandrashekhar president nasscom
  • Anant Maheshwari, President, Microsoft India
  • Suresh_Vaswani-220 by 220

Channel News

  • Second Edition of Annual 4.5G & 5G Innovation Summit concludes on a successful note more...
  • Wydr launches India Wholesale E-Fair more...
  • Snapdeal clocks record 3x growth in Kids Category more...
  • Paytm ensures 100% security for users’ identity in Money transfers more...
  • HP Rolls out Four New PageWide Web Presses more...
Subscribe via email

Enter your email address:

Follow us on Facebook
QUESTION HOUR
What does the mouse ask?

Will the spurt in online video advertisement steal the twinkle from the TV ad platform?

View Results

Loading ... Loading ...
Newsletter Registration