Modi most mentioned political leader on social media: Study

20th June 2013 | By Mouseworld Now Correspondent |

Narendra-modi-most-mentioned-leader-on-social-mediaNew Delhi, India, 20th June, 2013: According to the results of a new study, Gujarat chief minister and BJP’s imminent prime ministerial aspirant Narendra Modi is the most mentioned politician on social media channels.  Mr Modi is followed by Rahul Gandhi, Manmohan Singh, Sonia Gandhi and Arvind Kejriwal in that order. Out of 20 popular political leaders who figured in the study, BJP’s Arun Jaitley came last.

Here the word “mention” means the individual’s name being cited or her/his Twitter handle being cited in online posts across popular social networks like Twitter, Facebook, YouTube and other social media.

The study, conducted by Indian consultancy firm Blogworks between January’ 13 to April’ 13,  reveals that Modi garners thrice the number of mentions than that of Rahul Gandhi. BJP’s imminent prime ministerial aspirant was cited over 10 lakh times! However, Rahul Gandhi commanded a marginally higher share of demographics between 18-34 years than Modi in percentage terms.

Modi led from the front, but had the lowest reach per author. DMK leader M Karunanidhi scored the highest in this respect.

A significant amount of web traffic covered was found coming from Twitter. A marginal inclusion of traffic from Facebook, Youtube, Blogs and Forums was also made.

“Twitter has the largest share of mentions for all political leaders, followed by Facebook. Majority of the conversations on Facebook happens in private networks amongst family and friends and hence often is not available as public conversations,” according to the Blogworks report.

“We analysed some 20 lakh posts overall, and 400 random unique posts per politician, for thematic analysis. Arvind Kejriwal, Sushma Swaraj and Nitish Kumar’s mentions are from a relatively older age-group of users between 45-54 years of age, “says Vishesh Bhavsar, senior analyst, Blogworks.

 Blogworks did the analytics for demographics using a tool called Radian 6. The Blogworks study included an analysis of the issues which made the mentions on the basis of 10 themes such as corruption, healthcare, caste and religion, youth and employment, etc.

Arvind Kejriwal reaped “mostly positive” mentions on the issue of corruption. Sushma Swaraj got negative traffic for her “living corpse” comment on the Delhi gangrape victim. Rahul Gandhi got some positive traffic in terms of people calling him a youth icon, and also negative comments for being called the same.


© Mouseworld Now News Service

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