Mumbai tops the list in mobile engagement at airports in India: AdNear Study

30th April 2014 | By Mouseworld Now Correspondent |

mobile engagement at airports in IndiaNew Delhi, April 30, 2014.  Big data company AdNear’s latest behavioural insights has revealed interesting user trends across six key airports in India; Mumbai, Delhi, Chennai, Bangalore, Kolkata and Hyderabad airports. This study was conducted using AdNear’s unique audience location technology.

Covering over 650,000 India-based mobile users over three months, the study showed that mobile users in Mumbai are more active on their devices compared to their counterparts. Compared to the average time spent on mobile of 1.61 hours per user across requests, Mumbai travellers were 14 per cent more engaged, followed by Kolkata travellers at eight per cent. Bangalore travellers came up least engaged at 18 per cent less than the average.

The AdNear study also found that Professionals were found to spend the most time on their phones at airports with an average of 2.2 hours, followed by Homemakers at an average of two hours.

AdNear’s findings revealed that Thursday was not only the most preferred day of travel for Homemakers & Students, but also saw the highest mobile engagement across all audience segments.

Among the timings, evening flights were most popular for travellers across all six airports, with 27.8 per cent of travellers tracked in airports between 7pm to midnight, while 26 per cent of travellers were present between 3pm to 7pm. Early morning flights were least popular, with only 8.7 per cent of travellers present during that time period.

AdNear Founder & CEO Anil Mathews, said that the unique ability to leverage audience location insights can play an important role in ensuring marketing campaigns deliver high return of investment.

“Businesses can tap into AdNear’s technology and trove of data to identify where to target specific audiences and when it is the best time to reach out,” says Mathews, “These insights allow decision makers and marketers to plan their course of action for maximum impact and sales conversion,” said Mathews.

AdNear currently profiles users in Southeast Asia, Australia and India, and the company has the largest location-based audience in Asia-Pacific. Many global brands such as Google, Audi, P&G, McDonalds, and many more are already employing AdNear’s technology to target specific audience segments relevant to their business.

Headquartered in Singapore, AdNear uses location data to drive superior targeting across mobile devices. Built on proprietary hybrid geo-location platform, AdNear’s advertising platform provides location awareness on phones without the need of GPS or operator assistance. AdNear has offices in the USA, India, Singapore, Australia and Indonesia. The company is backed by investments from Canaan Partners and Sequoia Capital.


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