Opera launches the Cats by Opera browser project

1st April 2014 | By Mouseworld Now Correspondent |

Cat by OperaOslo, Norway, April 1, 2014: Norwegian browser company Opera has launched the Cats by Opera browser project. The feline-first web browser concept is tailor-made for cats.

The browser company feels it’s time to turn the tables on internet cat content. Humans have long been in a privileged position on the internet. Keyboards are hard to use, curated content is homo sapiens-oriented and – quite frankly – boring for four-legged creatures. Billions of people coast the web in search of funny cats and cute kittens all day, when they should be working. Yet there was no browser that was feline friendly. The new Cats by Opera browser is based on a concept of removing buttons and other obstacles to an efficient feline-first web. Just as in Coast by Opera, navigation is done almost completely on gestures and buttons are large and easy to interact with. “I noticed that my cat Admiral Fluffington III had a peculiar interest in the Coast by Opera web browser left open on my iPad,” says Huib Kleinhout, Senior Cat Coder at Opera Software. “When we go to work, my cat were just left at home with iPads sitting on the coffee table. It just made sense to give them something better to do other than snooze or cough-up hairballs. Now they can interact with the web, which is 92.3% cats anyways. That’s when I got the idea for Cats by Opera, based on our incredibly innovative Coast by Opera browser for iPad. My other cats, Pistols McMegatron and Dr. Snuggles, also love it.”

Cats by Opera project brings more innovation through the internet cat-flap door:

  • TongueTouch: Interface optimized to respond on the slightest of screen licks, for easy scrolling.
  • PawPredict: Intelligent interpretation of internet addresses and searches as entered by our feline friends, translating addresses such as 34lkr34tottttt4<<<….uuuu into www.catnip4u.com when walking all over the iPad keyboard.
  • Catimized Speed Dial: Cats by Opera features easy-to click Speed Dial buttons, an Opera Software invention, with quick access to selected cat content or for easy shortcuts to your cat’s own favorite sites.

This is a totally unexplored technology area, where Opera Software can be a first mover,” says Opera Software CEO Lars Boilesen. “A high-cAtRPU cat market such as UK has more than ten million cats, according to the 2006 UK Cat Census. In the end, does it really matter who or what the consumer is? For me, the most interesting content on the internet is made by animals, and especially cats. They create some fantastic videos on YouTube. This is a big opportunity for us to get a lot more users. A hairy project, but very doable.” The prototype of Cats by Opera is almost finished.

Cat lovers can get their cat watch this video, Video of Cats by Opera: http://www.youtube.com/watch?v=RmxDXhU8CfE

Opera products are used by more than 350 million internet consumers worldwide. Opera also delivers products and services to more than 120 mobile operators around the world, enabling them to provide a faster and better network experience to their subscribers.

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