PayUPaisa extends ZERO Transaction offer till 31st Dec

3rd October 2013 | By Mouseworld Now Correspondent |

PayU-PaisaNew Delhi, India, October 3, 2013: PayU India has decided to extend PayUPaisa’s ZERO Transaction Offer till 31st December, 2013. This means any merchant who registers with PayUPaisa does not need to pay any TDR (Transaction Discount Rate or Merchant discount Rate) on any transaction till the end of this year. The offer stands valid for all existing merchants as well. 

The PayUPaisa’s ZERO Transaction offer was rolled out in first week of July 2013 and since then PayUPaisa has attracted more than 26,000 merchant registrations and close to 14% of these are live. These merchants are SMEs, freelancers, small businesses, individuals, and stores running from homes, who otherwise find it difficult to come online.  Keeping these encouraging trends in mind and eyeing the upcoming festive season during Oct-Nov-Dec period, PayU India has decided to extend the offer by another three months. 

Nitin Gupta, Co-founder & CEO, PayU India, said, “When we launched PayUPaisa this year, we set our selves a hard goal of getting 1 million sellers to accept payment online, when actually the total market size was only about 10,000. In the last quarter we saw a 4X higher adoption rate among merchant, due to transactions being free. By extending this offer, we want to make an attempt at exploding this market faster. The scale and adoption we are seeing is forcing us and our partners to take their systems and processes to the next level. We even upgraded the seller dashboard to an advanced level last month. In it, a new free feature called ‘event tool’ has been introduced which specifically helps merchants to create customizable webfronts for events, seminars, and conferences and get paid online for the same.”

Today through PayUPaisa, schools are collecting fees online, housing societies are collecting maintenance fees, art enthusiasts are selling self-made paintings, housewives are selling home cooked food and cakes, SMEs are collecting bill payments from their customers and the list goes on. PayUPaisa is empowering a whole new set of people to collect payments online without any headaches” , Nitin added.


© Mouseworld Now News Service

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