PayUPaisa rebrands itself to PayUMoney

29th January 2014 | By Mouseworld Now Correspondent |

PayUMoney-LogoNew Delhi, India, January 29, 2014:  The leading online payments solution company PayU India has renamed its flagship product PayUPaisa to PayUMoney. The company has taken this step to position PayUMoney as a global brand and reach out to international audience. However this rebranding activity doesn’t affect any PayUMoney merchant or consumer. All the transactions and account details continue to remain same as before.

Marketing Head at PayU India Varun Jha said, “In order to create a global brand appeal for our flagship product, it was wise decision to change PayUPaisa to another brand name. While deciding the new brand nomenclature two components were integral. (A) Retaining the core brand name PayU (B) Having a strong connotation with transactions or currency. The word ‘PayUMoney’ fitted the bill as it carries the PayU brand legacy and has a global appeal, since the word ‘Money’ is not restricted to any geography. This is the right time for us to engage in rebranding activities and invest in making PayUMoney globally ready.”

PayUMoney was launched last year with the objective of enabling sellers to sell online and to build buyer’s trust with online payments. In a short span, PayUMoney received substantial acknowledgement from both buyers and sellers across the country. It offers a gamut of free tools like a free payment gateway, free webstore, email invoicing and event ticketing platform etc to easily collect payments online. Some of the recently launched offerings by PayUMoney include “Release on Delivery” and “payment settlement solution for marketplaces”.


© Mouseworld Now News Service

Tags: , , , , ,

Leave your comment

IMPORTANT! To be able to proceed, you need to solve the following simple math

What is 8 + 11 ?
Please leave these two fields as-is:

Mouseworldnow Videos
  • r chandrashekhar president nasscom
  • Anant Maheshwari, President, Microsoft India
  • Suresh_Vaswani-220 by 220

Channel News

  • iValue Appointed Distributor for Arcserve’s Hybrid Cloud Data Protection Solutions more...
  • iValue Registers Impressive growth of 70% in FY2017-18 more...
  • NetRack Showcases iRack Block at DCD Bangalore more...
  • Capillary Technologies to help boost Bata’s Omnichannel CRM strategies in Southeast Asia more...
  • Fox Mobiles Launches new range of Basic Keypad Phones more...
Subscribe via email

Enter your email address:

What does the mouse ask?

Will the spurt in online video advertisement steal the twinkle from the TV ad platform?

View Results

Loading ... Loading ...
Newsletter Registration