PC makers HP, Dell, Acer, Lenovo to launch tablet-cum-laptops

9th August 2013 | By Mouseworld Now Correspondent |

tablet-cum-lptopNew Delhi, India, August 9, 2013: Personal personal computer makers are hell-bent to win back consumer attention to a new breed of devices that respond to touch. On the face of the tablet onslaught and mobile phone revolution, consumer attention has lately shifted to tablets and smartphones.

Hewlett Packard, Dell, Acer and Lenovo see touch-based laptops and hybrid devices that double up as tablets as a means to counter the slowing sales of desktops and laptops.

Emerging markets like India may not be able to give them the edge in view of shrinking PC sales in United States and Europe. “On one side the PC market is not expanding, while on the other side more and more people are getting used to the touch interface. The question is, ‘Do you want to complain or do something about it?” , says. P Krishnakumar, executive director and head of consumer business at Dell India.

Last year, Indian PC market grew at 3.5% to 11 million units from 10.5 million units in the previous year. Smartphone shipments in the country grew 48% to 16.3 million units in the same period.  Dell, which counts India as one of its fastest growing markets, is now running a marketing campaign in schools in the country’s smaller towns to push touch-screen laptops to students and parents. Last month, HP too launched six new touch-responsive computers in India.

“We expect to see a growing trend towards a multi-use environment where customers want access to multiple devices, form factors, operating systems and ecosystems,” said Ketan Patel, director , consumer products business HP India.

PC makers HP, Dell, Acer, Lenovo  are betting on touch-based laptops, hybrid devices.

“Touch will bring interest back to the PC market but overall volumes will not increase but steady the decline,” says Ranjit Agarwal, research director at technology research firm Gartner’s global forecasting team in the UK.

World’s largest chipmaker Intel recently cut its sales outlook following weak PC sales.

Device makers are also particular about launching their new touch-based computers at affordable prices to make them accessible to a broader base of consumers.


© Mouseworld Now News Service

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