PrecisionMatch launches digital audience solutions

24th October 2013 | By Mouseworld Now Correspondent |

PrecisionMatch-logoNew Delhi, India, October 24, 2013: PrecisionMatch, a provider of high quality audience data for display advertising in India, SEA and MEA, has announced its extended line of digital audience solutions. Apart from aggregating audience data, building data segments and driving data targeted display campaigns, PrecisionMatch will now offer its clients an extended set of solutions including video, mobile, dynamic creative optimization (DCO), content integration, reach solutions through premium publisher partners, brand lift and campaign impact studies.

Business Head at PrecisionMatch Chandrabhanu Pattajoshi said, “PrecisionMatch is a digital audience solutions provider; we are supplementing our leadership in audience data and intelligence of data with engagement solutions to build a single shop for all digital advertising needs. PrecisionMatch will complete an advertiser’s digital needs and delight him with offerings such as DCO, content integrated marketing environment, location/audience based mobile targeting with the premise of Data. If an advertiser adds “Data laced RTB market place” to reach solutions, success is almost imminent.”

PrecisionMatch possesses audience data across 65+ segments and sub segments such as Automobile, Mobile Handsets, Online Transactors, Technology, Travel, Women, Health, Retail, Entertainment, Sports, Social, and Finance etc.

In addition to offering precise online audiences across 65+ audience segments, PrecisionMatch now has the ability to launch the impact of online campaigns and targeted campaigns with campaign effectiveness studies. The Brand Lift Study will enable an advertiser to gauge the performance of online ad campaigns through metrics such as online ad recall, brand familiarity, brand recommendation, favorable consideration, brand health etc.

PrecisionMatch’s new model will allow an advertiser to reach niche audiences across diverse interests and demographics through a wide variety of reach and impact solutions before launching a data-targeted sustenance activity on exchange media.

PrecisionMatch currently works with industry leaders such as Samsung, General Motors, Tata Motors, IBM, Cisco, Snapdeal.com, Expedia.com, Lufthansa, ICICI Bank, Visa, Titan and many more.

 

© Mouseworld Now News Service

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