Rashi Peripherals Drives Hard into Tier – 3 & 4 Cities via SI Partner Scheme

20th August 2018 | By Mouseworld Now Correspondent |

Rashi-Peripherals-logoMumbai, August, 20, 2018: In order to penetrate emerging markets in Tier III and Tier – IV cities and reach out to last mile system integrator partners, leading Value Added Distributor Rashi Peripherals has rolled out the SI Partner Scheme. Aimed at updating partners on the latest Component products and generating demand, the scheme received an overwhelming response from SI partners.

Rashi extended the scheme to cover the entire Component portfolio including CPUs, Motherboards, RAM, Hard Drives, Graphics cards etc. Special incentives and rebates were offered to partners for procuring the stock within the scheme duration.

“The SI Partner Scheme is one of the value-added services Rashi Peripherals offers to its channel partners and brands. The aim of the scheme is not only brought small SIs on board but also update them on new additions in our product portfolio and ultimately generate demand for brands. We also leverage the scheme to strengthen our relations with channel partners,” affirms Alok Choudhary, Group Business Manager at Rashi Peripherals.

Rashi’s SI Partner scheme also offers a platform to map new partners and start a business conversation with them. Shedding more lights on the scheme, Choudhary says that the objective of the scheme was not to sell but to create a buzz among SI partners about Rashi Peripherals’ distributed brands. “The partners’ response to the scheme help us evaluate our channel programs and accordingly improve on the shortcomings,” Choudhary quips.

The SI Partner Scheme garnered positive reviews among the SI channel partner fraternity. Vinay Patidar, owner of Indore based Compu Care System says, “The scheme was excellent and I got very good price support from Rashi Peripherals.”

“It was a good scheme and we got good guidance from Rashi team on the new additions in the Component product portfolio,” says Punit Khatri, owner of IT World.

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