Rashi Peripherals is Now RP tech India

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Mumbai, India, November 8, 2018: Value-added distributor (VAD) Rashi Peripherals has overhauled its corporate brand name in an apparent bid to reinforce its core strengths and futuristic growth ambitions. In its new corporate avatar, now onwards, the company will be known as “RP tech India” (a division of Rashi Peripherals). The company also unveiled a new logo, which personifies forward and futuristic thinking.

The new corporate logo is a fusion of three strong colours: Purple, Violet, and Grey. The bold colour combination signifies the company’s forward, futuristic thinking. According to a company release, the colour combination indicates brand credibility, strength and professionalism. The sleek fonts denotes the dynamic success phase that the company has transitioned into from its earlier avatar.

The new corporate avatar signifies the VAD’s ambitious growth and expansion plans.

On the corporate rebranding, Rajesh Goenka, Director, Sales and Marketing at RP tech India, said, “Started business in 1989, we have come a long way to be the most admired value-added Distributor in India. This is a proud moment for us and we are grateful to our vendors and channel partners for their support and encouragement that led us to take the next big leap.”

As part of its strategy, RP tech India intends to reach out to 1000+ cities/town in the next 2-3 years. The Company plans to expand its breadth by opening branches in the emerging tier 3 and tier 4 cities and add top brands in its product portfolio. It’s also in the midst of developing an Enterprise business to cater to SMEs/SMBs and Government verticals.