R&M conducts Road Shows to increase brand awareness in Tier II cities

11th April 2014 | By Mouseworld Now Correspondent |
Shailendra Trivedi, Director - Operations and Channel Development at R&M

Shailendra Trivedi, Director – Operations and Channel Development at R&M

BANGALORE, India, April 10, 2014: Swiss cabling specialist R&M, a leader in quality structured cabling solutions, successfully conducted road show in Surat. The road show had a presence of around 40 partners from in and around Surat.

R&M’s road show is intended at helping R&M’s partners to get a better understanding of the brand with their corporate presentation and videos, the presentation covers R&M’s innovative product portfolio and Swiss technology. At the tail end of the road show there was a Q&A session to allow the partners to clarify their queries and to gain a better understanding as to what can be expected from the organization and vice versa of the customer.

Shailendra Trivedi, Director – Operations and Channel Development at R&M said “The road shows have been successful mainly due to the time and effort invested.The road shows allow us to introduce and talk about R&M to partners and form a long term relationship with them. We have plans to conduct more road shows across the country throughout the year.”

R&M’s road show indicates the company’s commitment to bring high quality cabling solutions to the newer geographical markets across India and thereby increase its market penetration. R&M has set out a plan for 2014 with road shows in Tier I & II cities being planned.

Pranav Gupta, Director at Blossom Inc. said “These kinds of roadshows help partners in enhancing their knowledge about R&M’s products and get a better understanding as to how R&M can help customers improve their own business opportunities.”

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