Samsung Bets Big on Premium Large Screen Televisions and High Capacity Refrigerators in Mumbai

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Mumbai, India –5 Nov, 2021 –Riding on the festive season market sentiments, Samsung electronics has managed to register record sales in the Premium Large Screen Televisions and High Capacity Refrigerators segments in Mumbai and the state of Maharashtra.

Bouyed by festive sales, Samsung saw a staggering 146% increase in 55 inch and above smart TVs, 81% growth in Frost Free Refrigerators above 350-litres and 35% growth in washing machines above 9 kg capacity, in the month of September.

In Maharashtra, Overall, Samsung has captured a significant market share of 28.6% for TVs, 32.4% for refrigerators and 22.9% for washing machines thus, making Samsung the market leader in the TV and refrigerator categories.

“We are thrilled to have partnered with Samsung. Its innovative and perceived product quality and aggressive after-sales services helps us deliver convenience and satisfaction to our consumers thereby increasing the repurchase intent,” said Sanjay Mewani, Director, Kohinoor Televideo Pvt. Ltd.

“In addition, Samsung has always been our prime focus of sales as the brand echoes our vision towards its buyers as well. With consumers seeking value proposition, particularly this festive season, we are confident that a strong product line up and perceived product value from Samsung, will meet their expectations and enrich their lives with meaningful innovations”, added Mewani.

Samsung boasts of an impressive product basket of premium and lifestyle TVs such as Neo QLED TV, QLED TVs, The Frame TV, The Serif TV, Crystal 4K UHD TVs that not just enhances your living room with its beautiful design but also offer exceptionally true-to-life picture and sound quality for a cinematic viewing experience.

Consumers are also demanding high capacity refrigerators that offer additional food storage and enhance the aesthetics of their kitchens. To address the growing demand, Samsung recently launched BESPOKE French Door refrigerator lineup, available in 4-Door Flex Family Hub and 4-Door Flex French Door models, with a unique blend of personalised aesthetic and premium refrigeration. It not only offers design innovation but also technology innovations.

Samsung has seen strong growth pan India for its consumer electronics business and is expecting the overall sale to grow by 30% and sale of its premium category of TVs and digital appliances to grow by 65%, this festive season.