Tata Docomo launches Endless Music Service

12th November 2013 | By Mouseworld Now Correspondent |

TATA-DocomoNew Delhi, India, November 12, 2013: Tata Docomo today launched its value added service Endless Music. This value added service will be available to all Tata Docomo prepay GSM customers through electronic voucher distribution (EVD). Endless Music service will be available for both basic and smartphone users. All that a customer has to do is to visit any Tata Docomo retail partner outlet and recharge with the select denomination.  This service has been launched in partnership with Hungama Mobile.

With a validity period of 30 days, customers in Andhra Pradesh will have to recharge with RC 46 followed by dialing 59090 (toll free number) to avail the benefits of listening to free 300 minutes of music. Similarly, with RC 92 and RC 131, customers can avail 600 minutes of music valid for 30 days and 1000 minutes of music valid for 60 days respectively. The subscription will expire once the minutes are consumed or the validity is over.

Rishi Mohan Malhotra, Head, VAS Marketing, Tata Docomo, said “We have been investing in developing alternate channels of discovery to deliver content and offerings across all available physical, virtual and digital resources. The launch of Endless Music service via EVD is in keeping with Tata Docomo’s tradition of transparent transactions and customer satisfaction which shall meet the individual needs and requirements of our consumers. Through this service which is NON auto renewable, Tata Docomo aims at changing the way music is sold & consumed thus reinventing the way our customers experience music. With the launch of this service, our customers can now access the best of the Bollywood & regional music content with thousands of songs to choose from.”

“Offering Endless Music service via the retail model is a diverse strategy to ensure better adoption and long-term service usage. Through this service, Tata Docomo is also giving its retailers an opportunity to better engage with end-consumers to further understand their needs and preferences,” added Malhotra.

© Mouseworld Now News Service

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