TCL Rolls out a Range of Innovative Smart Home Products

27th April 2019 | By Mouseworld Now Correspondent |

 

New Delhi, April 25, 2019:  TCL Electronics, a leading global television and consumer electronics company, has launched a full range of smart home appliances in India. TCL rolled out the innovative smart home products at a grand launch ceremony at the Taj Palace Hotel in the capital today.

Delhi Capitals’ cricketing stars Shikhar Dhawan, Shreyas Iyer, Kagiso Rabada, Chris Morris, and Ishant Sharma graced the launch event, along with the senior leadership team from TCL Electronics. A couple of weeks before TCL had inked its association with IPL’s Delhi Capitals as a sponsor.

Last December, TCL had inaugurated its GIANT panel factory  in Tirupati, Andhra Pradesh, marking its first manufacturing unit outside of China. The new manufacturing set aims at offering Indian-centric products at competitive prices and creating over 8,000 job in the region.

Within a short span since its national launch, TCL has emerged as one of the leading players in the Indian market and, as claimed by the company, ranked fifth in the country in terms of TVs sold in 2018. Globally, the brand was ranked amongst the global top two TV brands last year, in terms of shipment volumes.

With a comprehensive product portfolio that leverages latest advancements in artificial intelligence and IoT, TCL has managed to claim a fair amount of consumer mindshare across categories. The latest launches of innovative smart home appliances will further strengthen TCL’s position as a consumer appliances brand in the India market.

TCL happens to be the first brand to make Google-certified Android TVs available in all sizes from 32” to 75”, changing the game in India’s TV market. Its entry into the home appliance segment brought in AI-enabled smart home electronics products to the market at affordable prices.

TCL India Country Manager Mike Chen, said, “Our new range of smart home appliances is designed to cater to the specific requirements of tech-savvy Indian consumers and resonate with their mature sensibilities. The latest launch also takes us one step closer to our vision of becoming the first innovative consumer durable brand in India with a full range of smart home products and offering our customer an unparalleled connected experience. We have always stayed committed to offering the latest features at the most affordable prices to our users through products backed by state-of-the-art technologies, such as artificial intelligence and IoT. Going forward, we will continue to build more such products for our customers across India, with a focus on improving their lifestyles through intelligent, tech-led offerings.”

“India is a strong strategic market for us, and we have always made sure to study the changing demands of masses when it comes to offering high-end digital TVs at affordable prices. We hope our new range of TVs and smart home appliances will perfectly satiate the lifestyle needs of the new-age Indian consumer. We will continue to build more such innovative offerings in the future to build on the exceptional market reception that our products have received, and to further consolidate our leadership position within the Indian market,” he further added.

Supporting 4K content, both the C6 and the P8 offer a superior audio quality of 30W, courtesy their in-built Onkyo speakers. They pack innovative microdimming technology and 10-point white balance, which enable a more dynamic, diverse, and wider colour gamut for more vibrant contrast.

The Google-certified Android TV comes equipped with Android Oreo and is powered by 2.5 GB DDR3 RAM (TCL C6)/2GB DDR3 RAM (TCL P8), quad core CPU and dual core GPU, 16 GB in-built memory, and integrated WiFi 802.11 b/g/n along with 2.4 GHz WiFi support.

 The TCL C6 series comes in two variants, 55” and 65”, while P8 is available in a single 85-inch variable.  TCL 85P8M, TCL 65C6 and TCL 55C6 are priced at 199,990 INR, 89,990 INR and 59,990 INR respectively.

TCL’s C6 and P8 series also comes pre-integrated with several Google services such as Google Play Games, Google Play Movies & TV, and YouTube, along with the AI-powered Google Assistant. Moreover, with advanced features such as voice search, Netflix, Spotify, and Chromecast built-in, the cutting-edge series ensures that users have seamless access to an engaging, non-stop, and best-in-class entertainment experience.

TCL has also partnered with top digital content platforms, including Eros Now, ZEE5, Voot, Jio Cinema, Hungama Play, Hotstar, ALTBalaji, and YuppTV. Through these integrations, TCL has made over 950,000+ hours of premium digital entertainment content, in 25 languages and across 5 genres, available to its customers in India. TCL’s partnership with Eros Now also gives users one month’s free access to premium entertainment content.

Besides this, amongst TCL’s recently-launched smart refrigerators are a 520L side-by-side as well as a 545L double door intelligent refrigerator. Along with inverter compressors and water dispensers, these refrigerators come equipped with innovative no-frost technology, AAT freshness technology, smart swing airflow technology, and inner partition storage. 

TCL also launched its smart washing machines in three variants: the front-loading G series (6/7/8.5 kg), the front-loading K series (9kg), and the top-loading B series (6/7/8/9 kg). The smart washing machines in the G series and the K series come with a water sealing, non-pollution design, honeycomb crystal drums, BLDC inverter motors, and intelligent automatic detergent inputs, with the latter also equipped with a touch screen display.

TCL’s B series smart washing machines, on the other hand, come with a water fall spray wash, honeycomb crystal drum, an easily detachable and cleanable pulsator, a 3-D storm wash, and a DDM motor. This ensures energy efficient, durable operations with comprehensive clearing and complete fabric care.

Amongst the new launches were TCL’s 3-star smart inverter ACs with a cooling capacities of 1, 1.5, and 2 tonnes, along with a fixed-speed 2-star 1.5 tonne AC under its Elite series. Armed with smart airflow and AI-inverter algorithm, the 3-star ACs are able to deliver rapid cooling in 30 seconds. With ultra-low frequency running, filter cleaning reminders, and low operating noise (22dB), these intelligent ACs from TCL are able to deliver comfortable and swift cooling with efficient operations.

TCL has been able to successfully integrate AI-enabled Google assistance in its range of products and has a significant competitive advantage in key areas like OLED printing technology, Quantum Dot display material and technology, and AI and IoT in the home appliances segment.

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