TCL Unveils India-centric Smart TV Brand iFFALCON

27th April 2018 | By Mouseworld Now Correspondent |

Harry Wu, GM, TCL Multimedia Overseas Business Center at the launch of iFFalcon Smart TVs
New Delhi, April 26, 2018: TV manufacturing company TCL Multimedia has launched its India-centric smart TV brand iFFALCON in the market on Thursday. The company has entered into an exclusive partnership with Flipkart for online sales of its smart TVs. TCL also showcased two smart TV offerings, iFFALCON 55K2A powered by Android 7.0 Nougat and iFFALCON F2, at a grand launch event at hotel Oberoi here.

Through iFFALCON, TCL aims to upgrade the home entertainment experience for viewers across the country by giving them seamless access to their choice of entertainment, whether online or offline. Operating at the intersection of high-quality content, smart technology, and powerful hardware, iFFALCON provides the most fulfilling and enriching entertainment experience to its users by delivering the ultimate audio and visual spectacle.

TCL has suitably customised its smart TV sub-brand FFALCON for the Indian market. The company claims that it is the first time a smart TV range equipped with Android 7.0 Nougat is introduced in India. TCL’s renowned vertically-integrated manufacturing capabilities ensure that everything “ from backlight and module to display, set, and panel“ is produced in-house to meet global quality standards. This promise of superior quality is backed by TCL’s CSOT Technology, a leading enterprise in display technology that ranks fifth globally for LCD panel shipments.

TCL has made heavy investments into advanced technologies such as 5G, big data, and artificial intelligence. This enables iFFALCON to provide users with direct access to personalised content. The company has strong partnerships with leading content providers such as Jio Digital, Netflix, Google Play Movies & TV,Youtube and ErosNow , Yupp TV, Flickree. iFFALCON also offers its customers with a rich and diversified content library for a more immersive entertainment experience.

Tony Guo, Global CEO,FFALCON Technology, said, “With the demand for smart home entertainment solutions in India growing at a rapid pace, the country’s smart TV market is in need for more technologically-evolved offerings. The launch of iFFALCON smart TVs will fulfil this need-gap. We are bringing the latest entertainment technology to India for fulfilling iFFALCON’s brand promise of enabling an ‘Incredible Smart Life’ for every customer.”

Harry Wu, GM, TCL Multimedia Overseas Business Center, said, “With iFFALCON, TCL is further strengthening its leadership position in the India market. Our long-term vision is to bring the latest entertainment technology to the Indian youth and become the go-to brand for smart products. The launch of iFFALCON will help us achieve this aim.”

“We are committed to bringing the best in class technology products for customers to constantly keep them excited. Our exclusive partnership with iFFalcon, by TCL, offers a range of TVs that ensure an immersive experience backed by the latest in entertainment and technology. We are confident TVs from TCL would be another best seller on Flipkart, while we continue to be India’s most trusted destination for TVs,” said
Ajay Yadav, VP, Flipkart.

The India launch is expected to strengthen TCL’s position as a leading brand in the smart consumer electronics domain. The company, currently ranks no.3 in the LCD TV segment with 10.3% of the global market share. In 2017, the company sold more than 23 million TVs, registering a sales growth of 16.4% year-on-year. In 2017, TCL Multimedia’s sales turnover crossed HK$40.00 billion for the first time in its history, hitting a high of HK$40.82 billion and representing a 22.4% year-on-year increase.

iFFALCON 55K2A comes with high definition picture clarity. The flagship offering from iFFALCON comes equipped with 3,840 x 2,160 pixels. By enabling an accurate reproduction of light and dark shades through HDR, iFFALCON 55K2A elevates the viewing experience to the next level.

iFFALCON 55K2A also comes equipped with Micro Dimming technology and revolutionary features such as white LED HD backlight, a notable development in LED HD backlight technology which considerably enhances the colour gamut and provides more dynamic colour contrast. It also has Dolby 5.1 Surround Sound and advanced DTS post-processing technology to ensure sound quality which rivals a top-of-the-range stereo system. Its Smart Volume feature automatically adjusts the volume to eliminate sudden sound fluctuations typically experienced when switching channels or when television commercials air, while also automatically detecting the type of content you are watching sports, news, movies, etc. and adjusting the sound setting to it.

Powered by Android 7.0 Nougat, iFFALCON 55K2A offers multiple advanced features such as task switching, picture-in-picture, and in-built Google Chromecast to users. It also allows users to install apps from other devices through its multiple platform sync feature, in addition to enabling sign-ins from several Google accounts. Users also have the option of using Google Voice Search by simply pressing a button on their remotes and giving a voice input, thus eliminating the need for complicated navigation and tiresome typing. With a full suite of Google services customised for iFFALCON 55K2A, the UHD TV is a Google-certified Android TV with lots of appeal to the young customers base.

iFFALCON 55K2A is powered by a quad-core CPU and dual-core GPU, and has 2.56 GB RAM and 16 GB internal storage. The powerful processing that this enables allows for seamless and hassle-free multitasking, as well as instant power on within two seconds. While a 2.4 GHz+5GHz dual-band WiFi enables seamless online streaming, iFFALCON 55K2A also minimises power consumption. Entertainment apps such as Hotstar, YouTube, Netflix, YuppTV, Google Play Movies & TV, Eros Now, and Voot are available for download through the Google Play store on iFFALCON 55K2A, while JioCinema comes pre-installed with each set.

The other product, iFFALCON F2, comes equipped with features like Full HD and Micro Dimming technology. The latest generation of iFFALCON LED HD backlight enhances the colour gamut and provides dynamic contrast.

The latest version of the App Store on iFFALCON F2 provides a comprehensive range of downloadable content from over 500 applications ranging from video-on-demand, social, gaming, music, and photo sharing. It comes preinstalled with Netflix. Adding yet more immersion to the mix, iFFALCON F2 has T-Cast, an integrated feature exclusive for iFFALCON TV which allows users to operate the TV via their smartphones.

iFFALCON F2 also comes with Dolby decoder and supports a variety of audio and video formats, including the latest coding system, from the antenna to the USB and other input channels such as H.264/MPEG4/MKV/AVI/MP4 video coding.

The first three smart TV models will be available for purchase from May 7. iFFALCON 55K2A will be available at INR 45,999, while iFFALCON 40F2 and iFFALCON 32F2 will be priced at INR 19,999 and INR 13,499 respectively. To sweeten the deal, all three iFFALCON models will come with a bundled cashback offer with JioFi data card.

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