Teradata Applications launches Customer Interaction Manager in the Cloud

23rd October 2013 | By Mouseworld Now Correspondent |

Teradata-logoNew Delhi, India, October 23, 2013: Teradata Corp.,  a global player in analytic data platforms, applications and services, has announced, through its Teradata Applications division, the general availability of Customer Interaction Manager (CIM) in the Cloud, a data-driven marketing solution that enables real-time, dialogue-based customer interaction across the full spectrum of digital and traditional communication channels, creating an extensible “customer interaction hub” for the entire global enterprise.

Whether deployed in the Cloud or on-premise, Customer Interaction Manager offers best-of-breed integrated inbound and outbound messaging which yields the ability to choreograph and execute multi-step customer “conversations” across multiple digital and traditional channels. These unique capabilities are helping businesses worldwide to truly engage with their customers and make marketing budgets go further, all by improving communications that drive retention and sales through timely and relevant communications and offers that drive unprecedented responses and click-through rates.

Andy Walter, Vice-President of Global Business Services (GBS), Procter & Gamble , said, “By leveraging this technology and expertise, we are developing a better understanding of how our consumers want to engage with P&G, so that we may make communications more relevant to foster meaningful and lasting consumer relationships.”

Gonzalo Hidalgo, General manager, IMM/CIM for Teradata Applications , said, “Businesses everywhere run costly and sophisticated marketing campaigns to get the attention of their customers, yet much of that money and effort is wasted because it’s a one-way street – outbound only. Teradata Customer Interaction Manager makes marketing the two-way street it should be, and helps drive revenue by combining insights from digital and offline campaigns alike to form a 360-degree view of all customer interactions.”

 

© Mouseworld Now News Service

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